Fern Chiang is an experienced entrepreneur and professional marketer who has more than 11 years of experience handling branding and marketing for many international brands in key industries, ranging from FMCG, Banking & Insurance, education, healthcare/pharmaceuticals to technology and more. Some of the clients includes L’Oreal, Club 21, Cerebos, M&M’s, AIG, Nanyang Technological University, Botox, Juvederm, Betadine and ST Electronics.
More than that, he has an unique strength in cross border marketing between China and Singapore, venturing into the China market since 2008. Today, he has helped many Singapore companies market their products and brands into China through innovative and practical routes. He adopts an integrated approach to marketing new brands into the competitive Chinese market, integrating both offline channels like exhibitions to open up distribution channels to online channels like e-commerce, WeChat commerce to develop O2O business models for the Chinese market.
Fern Chiang is a passionate speaker in the area of business, marketing and branding. He communicates clearly and is able to engage with the audience well to deliver a productive learning journey.