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Penhaligon's see significant conversion increases from their website and email channel with RedEye

RedEye and Penhaligon's have been working together for a number of years, using insight to optimise the customer journey. Penhaligon’s were looking for a supplier that could help them take their digital marketing to the next level, further highlighting their commitment to enhancing the all-impor...
Published on: 4:14PM on 29th September 2016

Jellyfish drives away with Toyota creative account

Toyota GB has appointed Jellyfish as the retained creative agency for its After Sales division, following a three-way pitch. As the strategic and creative partner for Toyota After Sales in the UK, Jellyfish is tasked with delivering a complete brand refresh for the division, which will include ...
Published on: 12:05PM on 27th September 2016

New report: Marketers step up to the challenge of omnichannel

22nd September 2016 Organisations are becoming more aware of the inadequacies and deficiencies of their strategy and capabilities in omnichannel marketing as a result of increased efforts to integrate, according to new research published by Econsultancy and Adobe today. The latest Digital Intel...
Published on: 3:26PM on 22nd September 2016

The sky’s the limit for UKCloud with new brand by Mr B & Friends.

Brand, creative and digital agency Mr B & Friends has revealed the new brand identity for UKCloud just as the cloud services company tops the Tech Track 100 league table. UKCloud www.ukcloud.com (formerly known as Skyscape Cloud Services) crowned the leaderboard of this year’s Sunday Times Hisc...
Published on: 11:03AM on 21st September 2016

Akamai Addresses the Performance and Complexity Challenges of Image Heavy Websites with New Image Manager

Akamai Technologies, the global leader in content delivery network (CDN) services, today introduced Image Manager. Intended for use in conjunction with Akamai’s industry-leading Web Performance Solutions, Image Manager is designed to provide customers with a fast and easy way to create and delive...
Published on: 11:50AM on 20th September 2016

ZONE NAMED AGENCY OF THE YEAR IN BIMA AWARDS

Digital agency Zone has taken the top agency accolade at the BIMAs, the UK’s longest standing and most prestigious digital awards. The agency was recognised by independent industry judges in the 31st annual awards on Thursday 15 September in London. The accolade follows a year of stellar grow...
Published on: 12:25PM on 16th September 2016

Mobile Commerce at its Tipping Point: Criteo Research Reveals Mobile Surpassing Desktop on Global Path to Purchase

● For the first time ever, smartphones deliver the majority of mobile transactions in every major global market. ● Apps drive a larger percentage of shoppers down the purchase funnel and convert at three times the rate of mobile web. ● Marketers with the best mobile sites and apps take a signif...
Published on: 3:48PM on 13th September 2016

ZONE LAUNCHES GIRLGUIDING DIGITAL TRANSFORMATION

Girlguiding, the UK’s leading charity for girls and young women, has overhauled its website in the first stage of an exciting girl-led digital transformation journey for the charity. Designed and created by digital agency Zone, with extensive consultation with girls and young women, the new site...
Published on: 2:37PM on 13th September 2016

MetaPack helps vente-privee.com develop its international delivery proposition

Sensitive to the increasing demands of consumers, vente-privee.com extends its partnership with MetaPack, leader in e-commerce delivery management services, to cover development of its international delivery strategy. The Group will work with MetaPack to accelerate the integration of new delivery...
Published on: 4:43PM on 12th September 2016

Two senior hires at Mr B & Friends - Adam Partridge and Liam Smith join fast growing agency

This summer Mr B & Friends welcomes two new faces to its team in the form of Adam Partridge and Liam Smith, who will work alongside each other in the agency's supercharged Strategy and Planning team, helping to answer the 'Where Next?' question for even more clients. With 15 years experience wor...
Published on: 6:54AM on 9th September 2016

Our Newbury based digital marketing agency Inspiration Inc undergoes rebrand to Big Group Insight; experts in data insight and online search

1st September 2016: Newbury based digital marketing agency Inspiration Inc are delighted to announce today they are updating their brand and will now be known as Big Group Insight Limited. The company is undertaking this change to reflect their strong offering in online search and data insight ...
Published on: 4:17PM on 6th September 2016

Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe

President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its Emarsys LIVE event series to ed...
Published on: 3:36PM on 29th August 2016

Antavo and Emarsys Partner to Provide Powerful E-commerce Loyalty Programs to Further Strengthen Customer Retention and Increase Customer Lifetime Value

Indianapolis, IN – August 24, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced today that it has partnered with Antavo, a UK-based company that has developed a SaaS solution for gamified e-commerce reward programs. This partnership provides Emarsys B2C...
Published on: 3:41PM on 24th August 2016

Expanded Text Ad Solution

Google’s announcement of Expanded Text Adverts earlier this month was a major shake-up of the format of text adverts within AdWords. Rather than one headline and two description lines – with a 25 and 35 character limit respectively – PPC managers can now create text adverts with two headlines wit...
Published on: 10:58AM on 24th August 2016

Electronics Retailer Darty Boosts Profit Margins with Mirakl Marketplace Solution

Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study ...
Published on: 10:11AM on 22nd August 2016

DigitasLBi’s Connected Commerce 2016 study reveals latest global shopping trends

Global marketing and technology agency DigitasLBi has today announced the findings of its 2016 Connected Commerce study, which reveals the latest retail trends in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong Kong, India, Italy, the Netherlands, Singapore, Spain, Sweden,...
Published on: 12:43PM on 15th August 2016

New content sharing platform provides a one-stop content shop for Advertisers and Affiliates

A new platform extension has been launched by a UK affiliate marketing network to solve the content accessibility problems faced by affiliates, providing a sophisticated content management system that allows advertisers to automate the sharing process to relevant affiliates. Following a clear mo...
Published on: 11:13AM on 9th August 2016

Emarsys Becomes a Demandware LINK Partner with Certified Integration

Emarsys Becomes a Demandware LINK Partner with Certified Integration Demandware, a Salesforce Company, Users can Leverage the Power of the Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization LONDON – August 2, 2016 – Emarsys, the leading provider of cloud marketing soft...
Published on: 2:33PM on 2nd August 2016

Untapped potential in over 50% of consumers for personalised marketing

New research shows personalised marketing could be working much harder for over half of customers. 70% of consumers are concerned about the way personal information is collected and only 18 % feel they have some degree of control over it. A new research report from Amaze One has highlighted the ...
Published on: 2:00PM on 1st August 2016

Haven Holidays see bookings increase through the use of Website Personalisation

Haven Holidays were looking to improve the customer experience on its website by displaying content tailored to customers’ needs and holiday preferences. With 35 holiday parks around the Great British coastline, Haven has a wide variety of customers with different requirements that influence the...
Published on: 10:19AM on 29th July 2016