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Emarsys LIVE Event Series Launches to Educate, Exchange Ideas and Empower Digital Marketers across the Globe

President of the Americas Sean Brady Kicks Off the Series in Los Angeles to Discuss How to “Overcome Omnichannel Overload” Indianapolis, IN – August 29, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced the launch of its Emarsys LIVE event series to ed...
Published on: 3:36PM on 29th August 2016

Antavo and Emarsys Partner to Provide Powerful E-commerce Loyalty Programs to Further Strengthen Customer Retention and Increase Customer Lifetime Value

Indianapolis, IN – August 24, 2016 – Emarsys, the leading provider of cloud marketing software for B2C companies, announced today that it has partnered with Antavo, a UK-based company that has developed a SaaS solution for gamified e-commerce reward programs. This partnership provides Emarsys B2C...
Published on: 3:41PM on 24th August 2016

Expanded Text Ad Solution

Google’s announcement of Expanded Text Adverts earlier this month was a major shake-up of the format of text adverts within AdWords. Rather than one headline and two description lines – with a 25 and 35 character limit respectively – PPC managers can now create text adverts with two headlines wit...
Published on: 10:58AM on 24th August 2016

Electronics Retailer Darty Boosts Profit Margins with Mirakl Marketplace Solution

Mirakl, the leading marketplace platform provider, today announced that Darty, a leading European electronics retailer, is seeing better visibility in search, greater profit margins, and new category growth after implementing the Mirakl Marketplace Solution in 2014. According to a new case study ...
Published on: 10:11AM on 22nd August 2016

DigitasLBi’s Connected Commerce 2016 study reveals latest global shopping trends

Global marketing and technology agency DigitasLBi has today announced the findings of its 2016 Connected Commerce study, which reveals the latest retail trends in 15 countries: Australia, Belgium, China, Denmark, France, Germany, Hong Kong, India, Italy, the Netherlands, Singapore, Spain, Sweden,...
Published on: 12:43PM on 15th August 2016

New content sharing platform provides a one-stop content shop for Advertisers and Affiliates

A new platform extension has been launched by a UK affiliate marketing network to solve the content accessibility problems faced by affiliates, providing a sophisticated content management system that allows advertisers to automate the sharing process to relevant affiliates. Following a clear mo...
Published on: 11:13AM on 9th August 2016

Emarsys Becomes a Demandware LINK Partner with Certified Integration

Emarsys Becomes a Demandware LINK Partner with Certified Integration Demandware, a Salesforce Company, Users can Leverage the Power of the Emarsys B2C Marketing Cloud for Deeper One-to-One Customer Personalization LONDON – August 2, 2016 – Emarsys, the leading provider of cloud marketing soft...
Published on: 2:33PM on 2nd August 2016

Untapped potential in over 50% of consumers for personalised marketing

New research shows personalised marketing could be working much harder for over half of customers. 70% of consumers are concerned about the way personal information is collected and only 18 % feel they have some degree of control over it. A new research report from Amaze One has highlighted the ...
Published on: 2:00PM on 1st August 2016

Haven Holidays see bookings increase through the use of Website Personalisation

Haven Holidays were looking to improve the customer experience on its website by displaying content tailored to customers’ needs and holiday preferences. With 35 holiday parks around the Great British coastline, Haven has a wide variety of customers with different requirements that influence the...
Published on: 10:19AM on 29th July 2016

Consumers feeling in a dilemma over Omnichannel – survey from Periscope™, By McKinsey

Over half want to bridge the instore and online experience, but over 60% have data concerns London – July 27, 2016 – Periscope™, By McKinsey, focusing on revenue growth management through price, promotion, and assortment optimisation, has today released the findings of new research conducted wit...
Published on: 11:44AM on 27th July 2016

Posiflex Releases AURA-7600 – A True Space-Saving Printing Solution

Compact, front-loading printer is ideal for applications where space is at a premium London, UK – 26th July 2016 Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions and peripherals, has announced the latest addition to its highly regarded POS printer ...
Published on: 10:12AM on 26th July 2016

TELETEXT HOLIDAYS ADD REAL-TIME USER GENERATED CONTENT TO EMAIL CAMPAIGN AND GAIN 2X ENGAGEMENT

- Leading digital travel company live the future of email with real-time user generated content (UGC) - SmartFocus add UGC solution to their Message Cloud cross-channel marketing platform, enabling brands to deliver an even more engaging and personalized experience London (26 July 2016) – Smart...
Published on: 9:11AM on 26th July 2016

New report: Is Black Friday worth it? New visitors drive up to 94% of revenue on the day, but those shopping with you again may be as low as 6%

With one third of retailers in the UK now claiming that Black Friday is 'unprofitable and unsustainable' the latest research from data-first customer experience pioneers Qubit reveals the true impact of Black Friday. Read the full report: http://www.qubit.com/research/black-friday-and-beyond Ke...
Published on: 10:39AM on 25th July 2016

Will Olympic “sharing-fest” be a goldmine for marketers?

A new report claims that the amount of content Britons will share around the Olympics will provide marketers with a goldmine of opportunity to target fans, particularly with it being broadcast on the BBC - a channel which doesn't take ads. The report, from marketing technology experts RadiumOne,...
Published on: 4:26PM on 22nd July 2016

NP6 to acquire French DMP pioneer Ezakus

Spanning 15 years in customer relationship and email marketing expertise, NP6 announced today the acquisition of Ezakus, Big Data pioneer, audience qualifying and targeting expert. With the new digital marketing solution, NP6 helps marketing professionals to activate their first party data within...
Published on: 11:17AM on 22nd July 2016

New research reveals that executive sponsorship is key to digital analytics success

London, 21 July 2016 The growing volume of data means that digital reporting and analysis is more crucial than ever in ensuring businesses take full advantage of the data at their fingertips. However, less than half of organisations agree that they have executive sponsorship of digital measureme...
Published on: 2:44PM on 21st July 2016

Verve Search hires Hannah Smith as Head of Creative!

Award-winning international SEO and Creative Content agency, Verve Search, have announced that Hannah Smith is due to join as Head of Creative. Verve Search has in the past few years become known for their innovative and creative campaigns. Hannah will play a pivotal role in the continued growt...
Published on: 2:21PM on 21st July 2016

Nomensa joins UK elite in claiming IIP Gold Award

Strategic digital design agency Nomensa has become one of just 14% of businesses within the UK to achieve the Investors in People(IiP) Gold Standard Award . Having previously claimed Bronze, Nomensa has now achieved Gold after going through several stages of assessment, demonstrating best emplo...
Published on: 3:37PM on 18th July 2016

New report: Mobile continues to be a moving target

13 July 2016 Marketers realise the enormous power of mobile and understand that it’s still challenging to create great mobile experiences. However, they are slow on the uptake, according to the latest Digital Intelligence Briefing from Econsultancy and Adobe. The number of organisations describ...
Published on: 10:54AM on 13th July 2016

D.E.S.’s PacketPort offers new services for MetaPack's eCommerce brands and retailers

Direct Entry Solutions (D.E.S.), the international mail and parcel specialist, is pleased to announce a partnership with MetaPack, the global leader in eCommerce delivery technology, which will expand the services available to eCommerce brands and retailers. MetaPack helps some of the biggest e...
Published on: 8:47AM on 7th July 2016