86% percent of brands say agency collaboration is important to their growth, but only 20% say their agencies are collaborating “quite effectively.”

Brands of all kinds are looking to partners for help in their digital transformations. Customer experience, data management and technology utilization are among the top opportunities for agencies, but there are challenges along the way, finds a new Econsultancy report produced in association with...
Published on: 4:03PM on 20th July 2017

Emarsys Named a Strong Performer in Real-Time Interaction Management by Independent Research Firm

Advanced Analytics and Cross-Channel Integration are Fueling RTIM Adoption LONDON, U.K. – June 14, 2017 – Emarsys, a leading global marketing cloud company, announces that it has, for the first time, been included in the recently published report: The Forrester Wave:™ Real-Time Interaction Manag...
Published on: 9:00AM on 20th July 2017

New Study Reveals that Retailers are Ready for AI Marketing, but 70% Regard Technical Skills as a Barrier to Mainstream Adoption

Nearly one in two retailers are missing out on leveraging AI marketing to personalize the customer journey and better understand customer behaviors LONDON, U.K. – 11th July 2017 – Emarsys, a leading global marketing cloud company, announces the findings of a commissioned study - conducted by For...
Published on: 12:27PM on 18th July 2017

Jellyfish is 20th independent agency to join the Bitposter general marketplace

Bitposter, the award-winning automated platform for trading out of home (OOH) media, today announces it has signed up the 20th independent agency to its general marketplace, which launched in Q1 2017. Award-winning full service digital agency Jellyfish joins the Bitposter platform; the latest in...
Published on: 4:20PM on 17th July 2017

Global retailer Figleaves chooses Adestra as marketing technology provider to make campaigns more customer-centric

Figleaves, a JD Williams and Company brand, has selected global MarTech provider, Adestra, to strengthen its data integrations and fuel its customer-centric communications as part of adopting a First-Person Marketing approach. The company is an online retailer specializing in designer lingerie, n...
Published on: 5:27PM on 14th July 2017

FUTURE PROOF DIGITAL TO SURVIVE IN AN AGE OF DISRUPTION, URGES AMAZE

“Creating a culture of innovation and continuous improvement, in order to keep ahead of challenger brands, is now a must. If companies don’t adapt to make the best use of digital, they face the very real possibility of being put out of business all together. “With 41% of executives recently sur...
Published on: 12:16PM on 11th July 2017

Creepy or Cool? Third annual RichRelevance study reveals US shoppers lag behind Europeans when it comes to technology enhanced shopping experience

80% of UK consumers are happy to share more data in order to improve customer experiences London, UK – 27th June 2017, 2:00pm: RichRelevance, the global leader in omnichannel personalisation for retailers, today releases it third annual ‘Creepy or Cool’ study, revealing consumer attitudes toward...
Published on: 2:29PM on 10th July 2017

Collaborate Bristol: UX event encourages creatives to design with purpose

Digital thought leaders descended upon Bristol recently to hear ground-breaking talks at one of the UK's leading UX and design conferences, Collaborate Bristol. Despite having a variety of ideas about, and approaches to, ‘collaboration’, speakers were clear in their view that the design and the...
Published on: 3:10PM on 6th July 2017

Diageo’s Gawain Owen joins Jellyfish in senior digital role

Diageo’s head of programmatic, Gawain Owen, is set to join independent digital agency Jellyfish as digital strategy director on 1st August. With over 15 years of industry experience, Owen is widely recognised as a digital industry expert and thought leader in programmatic. His ability to underst...
Published on: 10:41AM on 4th July 2017

Econsultancy appoints Damien Cummings as Entrepreneur-in-Residence & Principal Consultant, APAC

Leading digital publishing, consultancy and training group Econsultancy has appointed Damien Cummings as Entrepreneur-in-Residence and Principal Consultant to be part of driving the digital transformation and consultancy business in Asia Pacific (APAC). Damien will start working with Econsultancy...
Published on: 7:45AM on 4th July 2017

BlueVenn selects Adestra as its email marketing technology partner

BlueVenn reveal new Adestra email connector, enabling marketers to leverage best-of-breed technologies to create and execute customer-focused marketing campaigns. Bristol, UK & Boston, MA – June 29, 2017 – Leading MarTech providers BlueVenn and Adestra have announced today that they have formed ...
Published on: 9:00AM on 29th June 2017

RedEye asks are you getting the most out of your Usability Testing?

Our latest report into CRO with Econsultancy, shows that investment in CRO is at an all-time high with 72% of respondents saying their investment will increase by up to 30% this year. But the great news is that further analysis shows that 73% of those that have increased budgets have seen improve...
Published on: 12:33PM on 28th June 2017

Periscope® By McKinsey and Nielsen Establish Alliance to Advance Marketing and Sales Decision Making; Bridging Audience and Retail Measurement Analytics

London – June 20, 2017 – Periscope® By McKinsey and Nielsen announced today an important alliance through Nielsen’s Connected Partner program. Through this collaboration, Periscope’s food retailer and FMCG clients will now have seamless access to Nielsen’s syndicated point-of-sale (POS) data, pan...
Published on: 4:10PM on 20th June 2017

Periscope® By McKinsey and dscout Partner for Rapid Delivery of Qualitative Research and Insights

Periscope® By McKinsey announced today an alliance with research platform dscout, Inc. to develop a rapid and flexible delivery of qualitative research—and the resulting business insights—for both B2B and B2C businesses. dscout’s innovative, agile research capabilities capture customers’ thoughts...
Published on: 10:38AM on 12th June 2017

FPX Enhances the B2B Omnichannel Experience with Enterprise CPQ Solution on Microsoft Azure

FPX, a leader in enterprise Configure Price Quote (CPQ) solutions, announced it has released an enterprise CPQ solution that’s purpose-built to run natively on Microsoft Azure. FPX CPQ enhances Azure customers’ ability to optimize buying and selling experiences across sales, partner, and ecommerc...
Published on: 3:02PM on 7th June 2017

Jellyfish appoints Greg Allum as head of social media

Digital agency Jellyfish has announced the appointment of Greg Allum as its head of social media. An experienced client-side and agency marketer, Allum joins Jellyfish from Sony Electronics, where he held the title of head of social media and creative strategy. In this role, he was responsible f...
Published on: 11:47AM on 31st May 2017

International aesthetics company, Sinclair Pharma plc, appoints Threepipe to lead the company’s digital transformation

Sinclair Pharma plc, the international aesthetics company, has appointed Threepipe to lead the company’s digital transformation as it looks to drive further global growth. Threepipe will be responsible for digital build and marketing of Sinclair Pharma’s range of dermatological products to bot...
Published on: 10:26AM on 26th May 2017

FPX Study Finds B2B Complexity Gap Is Major Obstacle to Reaching $1.13 Trillion eCommerce Goal

FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has announced a new study of more than 400 international companies that dramatically illustrates the significant challenges B2B companies face in expanding their eCommerce sales. According to the commissioned study conduc...
Published on: 2:10PM on 19th May 2017

Italian Luxury lifestyle brand, La Perla, has appointed Threepipe to manage its global display advertising programme

Threepipe will run programmatic display prospecting and retargeting strategies to drive further UK and international growth for the fashion house which made its name in luxury lingerie but has in recent years expanded into sleepwear, beachwear, loungewear and menswear. Katie Mulvaney, Global Dig...
Published on: 5:53PM on 11th May 2017

GameSeek to shake up online retail for specialist gamers with Mirakl Marketplace Platform – and that is just the start

Mirakl, the leading Online Marketplace Management Platform provider, has today announced that UK online store, GameSeek, has chosen the Mirakl B2C Marketplace Platform to be a key component in its vision to build the biggest and best consumer marketplace for gaming, electronics, books, clothing a...
Published on: 4:46PM on 3rd May 2017