Ashley Friedlein has left his position as Strategist at Wheel to devote more time to running the e-business advice website - - which he launched a year ago.

The e-consultancy site is backed by a network of leading UK e-business professionals and provides registered users with free access to high quality e-business information and advice. This includes a database of suppliers, a calendar of UK e-business Events, hosted expert forums and over 400 white papers, research and reports from leading consultancies such as Accenture, KPMG, McKinsey, Mainspring, IBM and Sapient. To date there are over 5000 registered users, of which 30% are CEOs, Directors or Senior Consultants.

In addition, Friedlein will also be writing a follow up to his book: "Web Project Management: Delivering Successful Commercial Web Sites"*. The new book, entitled "Web Project Management: Maintaining and Evolving Successful Commercial Web Sites" is due to be published by Morgan Kaufmann in October 2002.

- ENDS -

* Marketing Magazine's Marketing Mix Book of the Week 18th January
2001: ".an extremely comprehensive and well written guide to its subject. Even better, technical knowledge is not essential when it comes to understanding the skills and concepts that the book covers."

Photo Available.

Further information: Nick Heath (Ink PR) 020 735 01 736 /

Published on: 12:00AM on 9th October 2001