Royal Institution of Chartered Surveyors (RICS), are to present at this year's Emetrics Summit in London. The Emetrics Summit 2004 will be held on 24 - 26 May at the Four Seasons Hotel in London, hosted by Jim Sterne, MD of Target Marketing and author of Web Metrics: 'Measuring Web Site Success'.

Web analytics (also referred to as web metrics and emetrics) experts, industry analysts, media and practitioners will gather together to examine the measurement of web traffic, online conversion, usability and customer satisfaction. The overall theme of this year's event is: "Profiting from web analytics".

Stephen Mitchell, New Media Executive at RICS, will be presenting on the 26th May 2004, on the topic of "From the Front Lines, Web Analytics at RICS. Stephen will explain how and why web analytics is used at RICS via their web analytics agency WebtraffIQ

Stephen Mitchell comments, "With 134 years of experience, and 110, 000 members, the Royal Institution of Chartered Surveyors is the global hub of the real estate and construction industries. We look forward to sharing what an important role WebtraffIQ's web metrics service plays in the daily operations of the RICS website on an international scale."

Jim Sterne comments: "Client feedback is crucial for attendees to learn more about the web metrics industry. We will explore best practices and real-world results, inviting executives to tell us what they want to talk about."

"The Emetrics Summit is a high calibre event that traditional and digital media need to attend to ensure that they learn how to track their performance and measure return on investment (ROI). Advertising, marketing, PR and sales departments would all benefit from understanding this medium, learning how to integrate and use it more effectively, making their outsourced agencies more accountable and work harder for them," Marcos Richardson, European Director at WebtraffIQ added.

----Notes to editors----

This press release in available in PDF, plain text and Word formats.
For more information about Stephens presentation visit:

For more information and the location visit:

Photographs are available of the individuals referenced within the press

About the Royal Institution of Chartered Surveyors [RICS]:

The Royal Institution of Chartered Surveyors - RICS - is one of the most respected and high profile global 'standards and membership' organisations for professionals involved in land, valuation, real estate, construction and environmental issues.

With 110,000 members working in over 120 countries, RICS is the leading professional body addressing all aspects of land, property, construction and the associated environmental issues.

16 RICS faculties cover the profession's fields of practice:
Arts and Antiques, Building Surveying, Commercial Property, Construction,
Dispute Resolution, Environment, Facilities Management, Geomatics,
Management Consultancy, Minerals and Waste Management, Planning and
Development, Machinery and Business Assets, Project Management, Residential
Property, Rural, Valuation.

About Jim Sterne
Jim Sterne, Target Marketing author of Web Metrics: Measuring Web Site Success

About Emetrics 2004

The Emetrics Summit is a private forum where you will be identifying, discussing and determining the answers to your most critical questions. The Emetrics Summit is designed to continue the industry dialogue. Senior web executives, focused academics, software and service vendors, and members of the press will work together to identify and address web analytics issues.

The Emetrics Summit is a working session. Several presentations will help
set the stage, but the participants will set the agenda. It is a gathering of thought leaders designed for interaction and discovery, not for lecturing and note taking.

About WebtraffIQ:

WebtraffIQ is a real-time visitor tracking and reporting analysis product and service for business web sites and e-commerce enterprises. The system has undertaken a four-year research and development-testing period and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how various online and offline marketing techniques are working, in effect creating a rich picture of a web site's activities.

WebtraffIQ's clients include: Business Link [Kent], City & Guilds, Eyetracker, Mando Group, Perceptor, Reuters Business Insight, Sony UK, Royal Institution of Chartered Surveyors [RICS], The National Baseball Hall of Fame and Museum and Tiscali UK.



Marcos Richardson, European Director, WebtraffIQ

Email:, Website:
Telephone: +44 (0) 20 7681 0187

Address [UK Office]:
WebtraffIQ, 93 Barker Drive, Camden, London NW1 0JG, UK

Elemental PR:
Tim Gibbon, Account Director, Elemental PR, Email:,
Direct Telephone: +44 (0)870 745 9292, Mobile: +44 (0)7930 375663,
Fax: +44 (0)870 7445 9293, Website:
Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England,

Published on: 12:00AM on 22nd April 2004