***Free half-day seminar provides insight into understanding & exploring e-business effectiveness & evaluating customers’ experiences***

Newbury, Berkshire, April 28th, 2004. Speakers from leading national and international e-business, retail, travel and government sectors will be amongst those presenting at seminars exploring the practical applications of user experience measurement, behavioural intelligence and visitor segmentation possible via the latest generation of business data acquisition and analysis applications. Besides keynote speakers Ashley Friedlein of e-consultancy.com, and Ross Beadle of Beadle Davis & Associates, their will be other speakers from WHSmith Direct, PC World Business, HP and the Department of Education & Skills.

The seminar will be of interest to e-business managers and senior marketing personnel interested in improving the performance of their on-line assets or gaining a better understanding of their visitors and on-line customers. The presentations will reflect user experiences in gaining insights into their on-line businesses the pit-falls to be avoided and the possibilities offered by the latest solutions.

Dates & locations:

Bracknell: Tuesday 25th May 2004
Warrington: Tuesday 1st June 2004

For full information and to register online go to www.ovprophet.com

Published on: 12:00AM on 28th April 2004