Buongiorno Vitaminic, leading European company in the market of multimedia content, signed a partnership with ESMAS, the company that manages Televisa Group interactive services. Televisa is the leader media group in all Spanish mother tongue countries and the international leader in the entertainment industry with revenues amounting to 23,000 million pesos in 2003.

Under the deal, Buongiorno Vitaminic will manage all the mobile communication for the Televisa Group media, from SMS voting for television programmes, to television chat and Internet portals. Furthermore, Buongiorno Vitaminic will distribute and sell ringtones, logos, screensavers and Java games, together with provision of news and economic information via SMS. The agreement permits Televisa to leverage on Buongiorno Vitaminic knowledge and services via mobile, many of them will be given in exclusive to the Mexican company.

In addition, Buongiorno Vitaminic will provide Televisa with its expertise in delivering and offering interactive mobile services, and also its know-how for the creation and positioning of products and contents for mobile phones, CRM and management of databases of clients.

"We are pleased about this agreement which will offer us opportunity to cooperate with one of the most important groups in Latin America. The deal is part of Buongiorno Vitaminic strategy to offer our wide portfolio of content and services to mobile phones users worldwide, cooperating in the content distribution with the best consumer companies and the most important media groups," said Andrea Casalini, Chief Executive Officer of Buongiorno Vitaminic SpA.

In order to roll out its business in Mexico and to guarantee the necessary attention to the recently signed partnership, Buongiorno Vitaminic decided to open a new office in Mexico City, and to constitute Buongiorno MyAlert Srl. The new company, controlled by Buongiorno Vitaminic Group, will start its activities from this week under the direction of Fernando Mesones, Managing Director of Buongiorno MyAlert in Spain.

"The opening of the Mexico subsidiary allows Buongiorno Vitaminic to enter the growing mobile Mexican market, which is worth 60 million US dollars, targeting about 30 million local mobile phone users. Our objective is to reach revenues of ¤3 million in Mexico by the end of this year, with the Ebitda break even," added Mr Casalini.

"The launch of the activities in Mexico has to be considered as a first step to spread Buongiorno Vitaminic offering in all the South America countries, with the support of the Spanish Buongiorno MyAlert, which already has content in Spanish and could support with a small expense the operations in Latin America."

Contents distributed with Televisa are part of the huge catalogue that of Buongiorno Vitaminic distributes with a multichannel strategy, including partnerships with telco companies and with the most important media groups. Buongiorno Vitaminic’s catalogue is made up by a variety of licensed contents, including the South Park cartoon characters from MTV Networks International, GrandPrix sports news, Garfield (the famous American cat from Paws), and 400,000 music tracks, thanks to agreements with 1,500 record companies.


Information about Gruppo Televisa

Grupo Televisa is the biggest media group in all Spanish mother tongue countries and international leader in the entertainment industry with revenues (as of December 31, 2003) amounting to 23, 563 million pesos in 2003. Televisa reaches the 74% of the Mexican audience through its 4 Television channels. The Group is also the owner of the biggest publishing company of magazines in Spanish which are distributed in 18 countries with more than 50 titles. Televisa covers the Spanish market in the US with Univision, leader media company that distribute its programs in Latin America, Europe, Asia and Africa. Moreover it produces television on demand signals in Latin America and Europe Televisa is the leading company for television on demand channels in Mexico with Cablevisión and SKY, the biggest cable and satellites televisions in the country. On the other hand Televisa has interest also in the radio and in the live entertainment, is the sponsor for sport events and special events, produces and distributes movies and has an Internet portal. Televisa is 50% owner of Sistema Radiópolis and the remaining 50% owner is Grupo Prisa, the biggest communication group in Spain. Radiópolis has 17 radio stations, 6 in FM and 11 in AM, in the biggest cities in Mexico: México City, Guadalajara, Monterrey, Veracruz, San Luis Potosí and Mexicali. Its radio stations can be listened to almost half of the Mexican population.

Information about Buongiorno Vitaminic SpA

Buongiorno Vitaminic (Italy, Nuovo Mercato: BVIT) is a leading European media company in the market of design, production and/or aggregation and distribution of multimedia contents, mainly in the field of entertainment services via e-mail or telephone. In addition to operating in Italy, Buongiorno Vitaminic also works in Spain, the UK, France, Germany and Austria through its subsidiaries. After fully reaching the objectives set for 2003, with revenues amounting to Euro 55.37 million, and the operating breakeven with EBITDA amounting to Euro 518K, the Group expects to achieve an organic turnover growth by over 30% for 2004, with a 10% EBITDA margin and a positive free cash flow. The company operates with two business lines – digital marketing services and value-added consumer services for wired and wireless telephony – whose synergies enhance the content aggregation of digital marketing and technology management skills of a team of over 350 professionals in Europe.

Additional information about Buongiorno Vitaminic SpA is available on the website ww.buongiorno.com

For more information please contact :
Kate Alexander/Sally Cooper Spreckley Partners - 0207 388 9988

Published on: 12:00AM on 30th April 2004