London, UK: October 2004: E-consultancy’s ‘Online Marketing Masterclasses’ to help internet marketing professionals acquire, convert and retain more customers

***BT, MORE TH>N, Warner Bros, TUI, Yahoo, Sony, Google and others to help educate marketers alongside renowned industry experts such as Jim Sterne, Dave Chaffey, Neil Mason, Bryan Eisenberg, David Bowen and Danny Meadows-Klue***

How do you use online marketing approaches to get the right potential customers to your site? Once there, how do you get them to do what you want them to? And once they’re customers how do you retain them and grow their value to you?

These are the key questions that will be answered by E-consultancy’s Online Marketing Masterclasses (, a prestigious one-day event aimed at intermediate or advanced marketing professionals from a web or more traditional background.

Acquisition, conversion and retention are the key strategic challenges for any company and with competition increasing online, many marketers are turning to the experts to get ahead of the field. To this end, E-consultancy has created an event that pools the knowledge of some of the most successful companies on the web alongside that of established industry thought leaders.

The day will be split into three sessions, with each session made up of a practical look at best practice (‘What’s In Your Toolbox And What Works Best?’), a case study or two (‘Real World Experiences’) and an Expert Panel that invites questions from audience members. There will also be ample time for attendees to network with their peers.

E-consultancy CEO Ashley Friedlein comments: “We frequently receive specific requests from in-house teams and agencies asking us how we can help them educate senior traditional marketers about the web. Others simply want to educate themselves, to work smarter for better results.”

“I believe our Online Marketing Masterclasses will provide plenty of answers, given that our wish list of possible speakers and panellists has turned into a reality. We’re genuinely thrilled to bring all these industry experts under one roof for such an exclusive event.”

“By addressing the three core tenets of marketing - how to acquire, convert and retain – we can help traditional marketers understand the web on their terms. Our seminars, case studies and Q&As will also provide answers for the more web-savvy professional,” added Friedlein.

Less than 50 of the (strictly limited) 90 places remain available at a cost of £595 for non-subscribers or £495 for subscribers or those that book before 31st October. The event takes place at the Royal Institute of British Architects on Wednesday 24th November.

Book now: Online Marketing Masterclasses – event overview, schedule, list of speakers and online booking form

What’s the format? Read the event programme

***Journalists and internet marketing bloggers can contact E-consultancy editor Chris Lake for more information.

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About E-consultancy:

Since 1999 E-consultancy has provided UK e-business and marketing professionals with access to the best information and advice to help them get the most out of interactive channels. Individual subscribers pay just £99 per year to access the full range of exclusive content featured on E-consultancy. A popular new ‘All-in-One’ subscription package (priced at £249) provides unlimited access to E-consultancy’s press release distribution tool, an enhanced listing and unlimited individual access to the content for one year.

* Information - Specially commissioned reports, white papers and guides as well as 100,000+ pages of articles, case studies and features from leading sources.

* Advice - Exclusive roundtable events, Beauty Parades, bespoke training courses, seminars, expert forums and a network of specialist e-business consultants.

E-consultancy charges for individual subscriptions and multi-user corporate membership as well as for bespoke training and research work. E-consultancy has over 23,000 registered users, 30% of whom are CEOs, Directors or Senior Management.

E-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O'Riordan. Ashley is a twice best-selling Internet author. E-consultancy's shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.

About Ashley Friedlein, CEO,

Ashley Friedlein began his career in digital media at Pearson and Bloomberg, before becoming Lead Strategist at Wheel, where he successfully managed the development, delivery and ongoing maintenance of several major Internet sites, in particular for media owners.

Ashley is also the author of the books "Web Project Management: Delivering Successful Commercial Web Sites" and "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" [Publishers Elsevier Science & Technology Books].

---Contact Information---

Chris Lake, Editor, E-consultancy
t: 0207 0718612

Published on: 12:00AM on 20th October 2004