Following a three way pitch, e-consultancy has cemented a year long relationship with Greenlight to provide a range of search engine marketing services.

Despite over 25,000 pages of UK e-business information and advice, e-consultancy’s search engine visibility has been disappointing to date, according to CEO Ashley Friedlein. With e-consultancy’s imminent introduction of a paid subscription service, the volume of content will swell to over 100,000 pages. Greenlight’s remit is to drive targeted traffic to to help grow the paid subscriber base. Greenlight will provide a range of SEM services including an improved linking strategy, search engine optimization and submission, pay per click and trusted feed.

Ashley Friedlein, CEO, e-consultancy:
“As the e-consultancy site is entirely dynamic and driven by a content management system, we’ve had problems in getting the search engines to index our content. We’ve chosen Greenlight in part because of their proven track record, good clients and range of services but also because we believe they have the skills to finally open up the enormous business value of e-business knowledge within our database by drawing in users via search engines and external links.”

Warren Cowan, MD, Greenlight:
“We’re delighted to be working with e-consultancy and will be doing a case study with them to demonstrate the returns on investment that search engine marketing can deliver. We will also benefit from exposure to e-consultancy’s 9,000 registered users and network of over 40 e-business consultants.”

Notes to Editors:

1. About e-consultancy

e-consultancy provides UK e-business professionals with access to the best information & advice:
- Information: an online resource of 100,000+ pages and specially commissioned reports and white papers
- Advice: roundtable events, expert forums and a network of over 40 specialist e-business consultants

e-consultancy charges for individual subscriptions and corporate membership as well as for consulting work. e-consultancy has over 9,000 registered users, 30% of whom are CEOs, Directors or Senior Management.

e-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O’Riordan. Ashley is a twice best-selling internet author. E-consultancy’s shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.

2. About Greenlight

Greenlight is a search marketing agency that assists its clients in generating ROI through targeted search engine placement. Offering a range of consultancy based, and pay for performance services, as well as detailed web analytics and ROI tracking tools, Greenlight helps marketers tap the search qualified audience worldwide, and deliver & track them to conversion, proactively optimising the process to maximize profits.

Founded by in 2001 by Warren Cowan, in response to his disappointment with low standards and narrow thought within the industry, Greenlight was setup to accommodate the need for a more adaptive, flexible and integrated approach to search marketing.

Since 2001 Greenlight has accommodated the needs of many blue chip companies UK and Europe wide including Financial Advisor John Charcol, and Web portal, Lycos, as well as consulting on behalf number of several major interactive agencies.

For more information contact Tim Gibbon on 07930 375663 or 020 8586 5767 or

Published on: 12:00AM on 20th February 2003