With junk mail now accounting for one in two emails and the introduction of anti-spam laws imminent, companies need to act quickly to determine appropriate email marketing strategies for 2004, if they haven’t already done so.

Digital business information website E-consultancy.com has published an exclusive report called ‘Email Marketing: A Buyer’s Guide’ to help marketers decide between an in-house or outsourced solution, or somewhere in between.

The time-saving report provides marketers with insight into the issues facing new email campaigns. The study features a comprehensive overview of the market and includes 17 vendor profiles to help companies compare email specialists and the services they offer.

With the EU Privacy and Electronic Communications Regulations set to come into effect in the UK on 11 December, firms that engage in email marketing must act now to avoid ‘unlimited’ fines and significant brand damage, should they fail to adhere to the new regulations.

To complicate matters, a recent study by Ncorp found that consumers consider more than half of all opt-in emails ‘irrelevant’ and that 70% of these individuals would willingly transfer their business if consistently plagued by ‘second degree spam’.

“Email is a great way of communicating with your customer base and reaching out to other consumers,” said E-consultancy CEO Ashley Friedlein. “But companies now need to think twice before pressing the send button if they are to avoid the wrath of consumers and European courts.”

“Businesses are increasingly turning to email marketing specialists for guidance and support, as a result of the new laws and problems of marketing emails being perceived as spam,” Friedlein added.

“This report provides those companies that have not yet revised their email marketing strategy with a vital headstart in this area.”

A free 23-page sample of the report is available for non-members at http://www.e-consultancy.com/publications/download/email-marketing/Email-Marketing-Buyers-Guide-Sample.doc.

The full 140-page report (subscriber access only) can be downloaded from http://www.e-consultancy.com/publications/download/email-marketing/Email-Marketing-Buyers-Guide.doc.


----Notes to editors----

This press release in available in PDF, plain text and Word formats. Images of the publication, screenshots of E-consultancy.com and photographs are available of Ashley Friedlein upon request.

More E-consultancy press releases may be found at:

About E-consultancy.com:

Since 1999 E-consultancy has provided UK e-business professionals with access to the best information and advice:

* Information - 100,000+ pages of archive content and specially commissioned reports and white papers.

* Advice - via exclusive roundtable events, expert forums and a network of over 40 specialist e-business consultants.

E-consultancy charges for individual subscriptions and corporate membership as well as for consulting work. E-consultancy has over 13,000 registered users, 30% of whom are CEOs, Directors or Senior Management.

E-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O'Riordan. Ashley is a twice best-selling Internet author. E-consultancy's shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.

About Ashley Friedlein, CEO, E-consultancy.com:

Ashley Friedlein is co-founder and CEO of E-consultancy.com (http://www.e-consultancy.com), an online and offline service for UK e-business professionals providing access to the best e-business information and advice. He began his career in digital media at Pearson and Bloomberg, before becoming Lead Strategist at Wheel, where he successfully managed the development, delivery and ongoing maintenance of several major Internet sites, in particular for media owners.

Ashley is also the author of the books "Web Project Management: Delivering Successful Commercial Web Sites" and "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" [Publishers Elsevier Science & Technology Books].

More information at: http://www.e-consultancy.com/book2/


Ashley Friedlein, CEO, E-consultancy.com
Website: http://www.e-consultancy.com
Email: ashley@e-consultancy.com
Address: 85 Clerkenwell Road, London, EC1R 5AR
Telephone: +44 [0]20 7071 8612

Immediate Future (Press contact):
Katy Howell
Email: Katy.howell@immediatefuture.co.uk
Telephone: 01932 706 810

Published on: 12:00AM on 21st November 2003