Digital business information publisher E-consultancy has appointed Chris Lake to the position of Editor, a new role created to boost the level of content on the website during 2004.

Before joining E-consultancy Chris worked as a business journalist at internet news website, where he worked since mid-2001 and focused on the web, wireless and digital interactive television markets.

He has written numerous industry sector reports, including Online Music, Web Games and Gaming, Interactive TV, Online Gambling and Content Monetisation. Prior to Netimperative Chris worked as an account manager for a creative agency and launched trade magazines for a regional publisher.

“We believe Chris’s skills and industry knowledge will help us deliver an even better service to our users next year,” said E-consultancy CEO Ashley Friedlein. “With demand increasing we intend to further develop our content and services – Chris will play a big part in making this happen,” he added.

“E-consultancy has experienced very healthy subscriber growth since introducing its subscription model earlier this year. E-consultancy’s focus on providing cost-effective and highly practical research and guides for UK e-business and marketing professionals really seems to be working,” said E-consultancy Editor Chris Lake.

Both Ashley and Chris are available for comment on a range of issues relating to web, wireless and interactive television industries on an ongoing basis.

E-consultancy has 40 roundtables scheduled to take place during 2004 – details can be found at


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This press release in available in PDF, plain text and Word formats. Images of the publication, screenshots of and photographs are available of Ashley Friedlein and Chris Lake upon request.

More E-consultancy press releases may be found at:


Since 1999 E-consultancy has provided UK e-business and marketing professionals with access to the best information and advice to help them get the most out of interactive channels:

* Information - Specially commissioned reports, white papers and guides as well as 100,000+ pages of articles, case studies and features from leading sources.

* Advice - Exclusive roundtable events, expert forums and a network of over 40 specialist e-business consultants.

E-consultancy charges for individual subscriptions and corporate membership as well as for consulting work. E-consultancy has over 14,000 registered users, 30% of whom are CEOs, Directors or Senior Management.

E-consultancy was co-founded in 1999 by Ashley Friedlein and Matthew O'Riordan. Ashley is a twice best-selling Internet author. E-consultancy's shareholders include Philip Redding, former Managing Director of Wheel, which he helped grow to the largest UK new media agency.

About Ashley Friedlein, CEO,

Ashley Friedlein began his career in digital media at Pearson and Bloomberg, before becoming Lead Strategist at Wheel, where he successfully managed the development, delivery and ongoing maintenance of several major Internet sites, in particular for media owners.

Ashley is also the author of the books "Web Project Management: Delivering Successful Commercial Web Sites" and "Maintaining and Evolving Successful Commercial Web Sites: Managing Change, Content, Customer Relationships and Site Measurement" [Publishers Elsevier Science & Technology Books].

More information at:


Ashley Friedlein, CEO,
Address: 85 Clerkenwell Road, London, EC1R 5AR
Telephone: +44 [0]20 7071 8612

Immediate Future (Press contact):
Katy Howell
Telephone: 01932 706 810

Published on: 12:00AM on 5th December 2003