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Mobile Data Service Provider KODIME Ltd has launched ZOOMtxt™ 2.0, a complete self service mobile marketing solution for marketeers to set up, run and monitor campaigns between a desktop and the mobile handsets of target audiences.

A user-friendly, interactive service, ZOOMtxt™ 2.0 allows two-way communication between the marketeer and their audience, via SMS, MMS (picture messaging) or even email. This interactivity makes it possible for the audience to be engaged through quizzes, votes and competitions.

Nico Köpke, Managing Director of KODIME Ltd, explains: “We set out to create a user-friendly solution that doesn’t compromise on functionality. Good mobile marketing should engage a target audience - adding an instant interactive channel to any campaign.

“ZOOMtxt™ makes it easy for agencies and marketeers to create mobile communication strategies, which are self-serviced and highly cost-effective. We supply the technology - you supply the creativity!”

KODIME, the team behind ZOOMtxt™, has previously worked for SONY, Young & Rubicam, Burson-Marsteller, Disney, VISA and many other major brands. Existing clients for ZOOMtxt™ 2.0 include BMG, Manning, Selvage&Lee (Germany), and Wordsearch.

ZOOMtxt™ 2.0 cleverly combines a web-based (ASP) solution with standard and premium shortcodes, keywords and mobile content management. Real-time campaign management and monitoring, instant SMS/MMS text response tools, built-in quiz and vote generation, e-mail response, and premium reverse-charging options all come as standard.

The service even includes the option of ring-tones, including 3G (third-generation) Trutones, and wallpapers, plus an easy integration with web channel activities, to enable effective cross-media projects.

For more information about ZOOMtxt™ 2.0 or KODIME Ltd contact Brigitte Koepke at brigitte@kodime.com or visit: www.zoomtxt.com

- Ends -

Notes for Editors:

ZOOMtxt™ 2.0 is based on permission-based marketing principles, and adheres to the related industry guidelines.

To find out more about ZOOMtxt™ 2.0 or KODIME LTD please contact Brigitte Koepke at brigitte@kodime.com, tel: 0870-7874652 or visit: www.zoomtxt.com

Published on: 12:00AM on 17th March 2004