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Milton Keynes, UK: Following the successful launch of ReadSoft DOCUMENTS, a complete product platform for document automation, ReadSoft is expanding its UK sales, marketing and channel partner operations with new appointments and programmes.

Russell Henley has been appointed as ReadSoft’s new VP sales and marketing in the UK. He was formerly VP EMEA of Revit Technology, launching product lines into 20 countries and building successful channel and direct sales operations to enable global expansion. Previous roles include EMEA product sales management at AutoDesk, marketing and business development positions at Graphisoft and consulting roles at start-up software ventures across EMEA.

“With the launch of ReadSoft DOCUMENTS, this is a very exciting time to be joining ReadSoft,” said Henley. “This new product platform, together with the sales, marketing and channel programmes we will be instigating in the UK, will take ReadSoft to the next level, enabling the company to help customers in a wide range of markets to radically improve business efficiency through document automation.”

Martin Buglass, formerly responsible for sales of ReadSoft’s INVOICES product, becomes ReadSoft’s new Channel Partner manager responsible for driving channel sales and marketing initiatives in the UK.

“ReadSoft DOCUMENTS is the most exciting new development in the document management market in years,” said Colin Kaye, ReadSoft UK’s Managing Director. “The new appointments we have made, plus the marketing and partner initiatives we have planned, will drive awareness of and demand for the new platform and help organisations to radically reduce the work and costs involved in processing documents.”

ReadSoft DOCUMENTS can read all types of documents, handle them in a single streamlined process that can be integrated with a customer’s ERP system, and archive and forward the processed data electronically. The platform is based on five modules which form an end-to-end concept, from input to output and incorporates pre-configured Business Solutions which automate the processing of specific document types, such as invoices and structured forms, as well as business applications such as mailroom management and indexing.

For further information on ReadSoft, visit www.readsoft.com, email info-uk@readsoft.com, or call + 44 (0) 1908 688000.

For media information, please contact:

Russell Henley, VP sales and marketing
ReadSoft (UK) Ltd
Tel: + 44 (0) 1908 688000
Email: russell.henley@readsoft.com

Barry Monk
Next Communications
Tel: + 44 (0) 1732 810644
Email: barry@next-communications.com

About ReadSoft
ReadSoft is the world’s leading supplier of software for document automation. The company develops and markets a complete product platform for Document Automation - ReadSoft DOCUMENTS. The vision is to free businesses everywhere from manual document handling. Since its founding in 1991, ReadSoft has developed into a global group with 11 subsidiaries in Europe, North and South America and Australia, and a large number of local and global partners. ReadSoft is headquartered in Helsingborg, Sweden, and its primary R&D facility is in Stockholm. ReadSoft has been listed on the Stockholm stock exchange since 1999.

Published on: 12:00AM on 25th March 2004