***Buongiorno Vitaminic supports South Africa’s HIV prevention initiative***

Buongiorno Vitaminic, the leading European media company, is to donate mobile products and revenue and provide interactive mobile technology and sponsorship for ‘Lovelife’, South Africa’s national HIV prevention programme. The deal incorporates Buongiorno Vitaminic’s partner in South Africa, the country’s principal mobile phone retailer, Teljoy Group.

Buongiorno Vitaminic and Teljoy will donate Nokia phones, digital cameras and other gadgets as prizes for a reality television show competition to run across Lovelife’s various youth-focused media, from April to June 2004.

They will also provide SMS technology enabling the audience to participate in competitions and send feedback, plus wallpaper and ringtones relating to the programmes and challenges. In addition, Lovelife will receive a share of the revenues generated as a result.

Lovelife was launched in 1999 to educate young people about preventing HIV infection in South Africa – where, at the current rate of infection, over 50 percent of the population under 15 years old will contract the disease. Key elements of the programme include a television, radio and print media campaign to raise awareness of the issue.

Burton Katz, managing director of Buongiorno Vitaminic UK, says: "This is a great opportunity to get involved in an initiative that makes a difference to peoples’ lives, and ultimately the future of South Africa. It is also fulfilling to provide service that – because of its adoption by a youth audience - actively enhances the overall offering and encourages participation."

Lovelife is funded by the Henry J. Kaiser Family Foundation, the Bill and Melinda Gates Foundation, the Nelson Mandela Foundation, Unicef and the South African government.


Notes to editors:
Information about Buongiorno Vitaminic SpA
Buongiorno Vitaminic (Nuovo Mercato: BVIT) is one of the leading European media companies. It provides design, production and/or aggregation and distribution of multimedia content, mainly in the entertainment services industry via e-mail or telephone.

Headquartered in Italy, Buongiorno Vitaminic also works in Spain, the UK, France, Germany and Austria through its subsidiaries.

The Group reached its target turnover of ¤55.37 million in 2003, and an EBITDA of ¤518K. It forecasts this to grow by 30% in 2004, with an EBITDA margin of 10% and a positive free cash flow.

The company operates with two business lines – digital marketing services and value-added consumer services for wired and wireless telephony – whose synergies enhance the content aggregation of digital marketing and technology management skills of a team of over 300 professionals in Europe.

Additional information about Buongiorno Vitaminic SpA is available on the website www.buongiorno.com or by contacting:

Kate Alexander
Account Director
Spreckley Partners Ltd
Tel: +44 (0)20 7388 9988
Mobile: +44 (0)7788 584 413


Published on: 12:00AM on 30th March 2004