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Content International recently appointed digital agency iConcertina to design and launch their website.

iConcertina designed the site in accordance with Content International’s corporate identity and ensured easy access to films as a priority. Users can access film information, festival and market activities, and be directed to background information about the company. Each individual film is clearly showcased with a poster plus extensive cast, crew and technical details to assist international distributors make their purchase decisions.

Although the primary audience of the site are international film distributors who will buy the films for their respective territories, it was important to not alienate the film fans. Looking at metrics reports reveals that the cult film WICKED PRAYER fans are especially hooked as the poster is the most sponged film poster off the site.

The brief was to design a site that allowed in-house html updates. Following user training Content can now update their site as and when needed.

Judith Baugin, Content’s Marketing Manager says “It has been tremendously helpful to direct enquiries about our slate of films to the site. It answers the straightforward questions and allows us to concentrate on the business of financing, producing, selling and marketing films. We find the site easy to use, and after a bit of practice, easy to update!”

iConcertina ensured a quick turnaround and no unwanted surprises by implementing its established project process, as Michaela Carmichael, Project Manager said “The project was delivered on time and at an affordable price, it’s the way we work”.

Note to the editors
For further enquiries contact Michaela Carmichael at iConcertina +44 20 7242 1660.

Please visit the site for your selection of screen grabs or contact Michaela Carmichael (mcarmichael@iconcertina.com).

About iConcertina.
iConcertina is a digital agency specialising in creating engaging, enlightening, impactful and memorable projects. If it can be displayed on a screen, we can design, produce and deliver it. iConcertina is a division of 2B Group Ltd. http://www.iconcertina.com

About Content International.
Content International is a dynamic sales, finance and production company, specialising in high quality, commercial feature films. Launched in 2002, our ambition is to blend the very best up and coming new talent both behind and in front of the camera. Quality and value are our focus. We’re determined that our films will be confidently commercial, within their many different genres. Our taste is broad - reflecting our international view and team. The films we present to you will always have strong and powerful ideas that stand out from the crowd. http://www.contentinternational.com

Published on: 12:00AM on 31st March 2004