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Fusion Communications recently appointed digital agency iConcertina to design and launch their new brand and collateral.

iConcertina have worked with Fusion for several years, so the invitation to design their new brand was a reflection of the trusting and dependable relationship that had evolved. Following an intensive review and sector audit, the new branding was designed to reflect the full range of direct marketing and research services provided and industries fusion work with; technology, publishing and exhibitions. The strong colours in the new brand reflect their direct and efficient approach to client work. iConcertina also designed and printed the range of complementary stationery.

The site executed in flash, allows users to access all the introductory and background information on fusion. The digital presence reflects the way fusion work, direct and easy to understand.

Phil Redwood, Fusion Communications Director says “Milly is incredibly creative. Her response to the design was extensive and collaborative. We look forward to working with the iConcertina team in the near future.”

iConcertina ensured a quick turnaround and no unwanted surprises by implementing its established project process, as Milly Rueda, Creative Director said “It was a treat to have the opportunity to design a brand from scratch and work in such a trusting and freely creative environment. The project was delivered on time and at an affordable price, it’s the way we work”.

Note to the editors
For further enquires contact Dean Russell at iConcertina +44 20 7242 1623.
Images. Please visit the site for your selection of screen grabs or contact Michaela Carmichael (mcarmichael@iconcertina.com) or Milly Rueda (milly@iconcertina.com).

About iConcertina. iConcertina is a digital agency specialising in creating engaging, enlightening, impactful and memorable projects. If it can be displayed on a screen, we can design, produce and deliver it. iConcertina is a division of 2B Group Ltd. http://www.iconcertina.com

About Fusion Communications.
Fusion Communications provides the full range of direct marketing and research services to meet the needs of technology and media companies, operating in both the business-to-business and consumer marketplaces. Clients include EMAP, Trinity Mirror, IDG Publishing, Channel 4, Motorola and HP. http://www.fusion-communications.co.uk

Published on: 12:00AM on 31st March 2004