is launching a six figure online marketing campaign to support its TV sponsorship of Sky Sports’ Poker Million – The Masters II tournament, to be aired every Friday night starting March 26th.

The campaign, planned and bought by Unique Digital, Ladbrokes’ lead online agency, aims to ‘own’ the online poker space for the duration of the tournament, increase brand awareness of, and ultimately drive new players to is also the main recruitment channel for new tournament players. 36 of this years Poker Million competitors earnt their $10,000 seats by winning tournaments at Ladbrokes. Before filming, the ‘onliners’, who make up half of this years field, were just 6/5 with the sponsors to scoop the first prize of $300,000.

The campaign will run from March 19th through to the final show in July and compromises site genres such as sports, TV listings, male targeting, portals and games.

Colin Cole-Johnson, Head of Marketing for, said “It’s a great opportunity to create awareness of Ladbrokes’ sponsorship of the event and it gives our customers the chance to compete on TV against the best poker players in Europe, as well as celebrities like Teddy Sheringham, Sir Clive Sinclair and last year’s winner, Jimmy White.”

More information on this years Poker Million event can be found at

Why not sign up yourself?



About Unique Digital

Unique Digital is one of the UK’s leading online marketing agencies, offering online media planning and buying, search marketing, email marketing, affiliate marketing and creative development and production. Their key to success is the use of 3rd party ad serving, tracking and analytical tools to generate maximum return on investment for its clients.

Clients include:-

Proctor & Gamble, Ladbrokes, ebookers, Avis, Kuoni, Lifesearch, Hiscox, DfES, Cayman Islands Tourist Board, Thorntons, Fred Olsen Cruises, 0800 Flowers, Jersey Tourism, Macmillans Cancer Relief and Barnardo’s.

Related sites:


For further information please contact:-

Colin Cole-Johnson
Ladbrokes eGaming
Casino Manager
020 8515 5452

Veerle De Lombaerde
Unique Digital Account Director
020 - 7354 6556

Published on: 12:00AM on 1st April 2004