ipoints.co.uk, the UK’s biggest and most generous online loyalty programme, is launching a major tranche of activity to encourage its members to spend the majority of their online Christmas spending with ipoints’ loyalty partners. Firstly, ipoints has given its ipoints.co.uk website a complete overhaul and relaunched it with a cleaner look and simpler navigation, making it easier for members to find ipoints’ top rewards. The new look website also makes it simpler for ipoints to track members’ behaviour each time they visit in order to gain greater understanding of them so that they can better target and tailor both ipoints’ communications and those of their loyalty partners.

ipoints is also launching a major promotional digital campaign to its members, sending members a series of nine ‘ipoints online shopping guides’. These will give members inspiration based on the ‘hottest’ presents this Christmas, with exciting ideas from ipoints loyalty partners of the top gifts this festive season. The nine email campaigns will each focus on a specific market sector, such as toys & games or mobile phones. ipoints has done the legwork for consumers to give them great ideas on what to buy, and where, making it simple for them to click through to the appropriate loyalty partner’s website where they can buy them. The emails will include great special offers from loyalty partners and other non-competing companies, including double ipoints in some promotions.

Geraldine Tosh, Managing Director of ipoints.co.uk, comments, “The pre-Christmas period is the most important time for our loyalty partners, and research we have carried out amongst our members show that they expect to spend 88% more online this Christmas compared to last. With such fierce competition during this time, both on and offline, it gives our partners the opportunity to really leverage the value of belonging to the ipoints loyalty programme and remind their customers that if they buy from ipoints partners they will be able to earn ipoints. ipoints.co.uk is the UK’s most generous online loyalty scheme and, as members can earn points at over 350 sites, it is easy to build up a significant number of ipoints quickly so that they can be redeemed for a valuable reward.”

The targeting for each email campaign will be based on behavioural analysis of ipoints members, to ensure that each recipient of the email will be highly qualified in terms of knowing that they have already bought products in the appropriate product category or have visited websites selling that kind of product. Depending on the target audience for each email, each email campaign will be sent to up to 700,000 ipoints members.

The campaign will complement ipoints loyalty partners’ solus email campaigns also being produced by ipoints. It will be possible to maximise the effectiveness of their targeting by tracking the behaviour of members during the ipoints’ Christmas campaign.

Tosh concludes, “This Christmas, ipoints.co,uk will have some of the best offers on the web, so if consumers are going to be buying Christmas presents anyway, it makes sense for them to earn ipoints at the same time. In this way they can reward themselves for their purchases across a number of sites and sectors , or even redeem their ipoints for some exciting gifts which they can also give as presents.”

CONTACTS:

Geraldine Tosh at ipoints: t: 020 7819 2820, e: gtosh@ipoints.co.uk

Susan Perolls at Loudmouth PR: t: 020 7274 9790, e: susanp@loudmouthpr.co.uk

Published on: 12:00AM on 2nd November 2005