- Local support for customers including Trailfinders and Informa
- Adestra taps into World’s third largest e-commerce market

Oxford UK – Adestra, the UK-based email marketing agency, today announces the expansion of its operation into Australia by opening an office in Sydney. The main objective is to satisfy the local support requirements of a number of international customers active in electronic marketing, across sectors such as travel and publishing, including Trailfinders and Informa.

The Australian team will be able to offer Adestra’s Message Focus to organisations based within the Asia-Pacific region to power their email marketing programs, and multi-national Adestra clients will now enjoy local support in the same time zone.

The Australian e-commerce market is the third largest in the world - with Broadband take-up and PC penetration growing fast, both key drivers in the adoption of email marketing - and Adestra is positioning itself to benefit from this growth. According to figures released in April 2005 by Visa International, Australian e-commerce totalled A$17.9 billion in March 2005. In addition, industry researchers expect Broadband take-up to mushroom, growing three-fold by 2008* and significant growth in the Australian PC market increasing by 15% in Q1 2005 compared to the same period in 2004**.

* Source: IDC "The Australian Broadband Market Services and Equipment Analysis and Forecast, 2003-2008
** Source: IDC: combined Australia (Desktop and Notebook) market for 1Q 2005

Henry Hyder-Smith, MD of Adestra, comments: “The Australasian and Asian markets are becoming increasingly important to Adestra and the Sydney office gives us an excellent base to serve clients more effectively. We have employed local staff with extensive market knowledge to ensure we understand what works well in Australia and Asia.”

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About Adestra Ltd
Fast, responsive and knowledgeable

Adestra Ltd are a digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Serving the marketing and content fulfillment needs of clients in many markets including publishing, entertainment, travel and charities, Adestra are relied upon by the key players in both B2B and B2C marketplaces for bulk or highly targeted individual campaigns.

The Adestra Message Focus email service is today’s best email marketing system and is the only one designed for advanced email marketers.

Adestra’s product and corporate information is located at http://www.adestra.co.uk

Press Contact:

Paul Crabtree
Marketing Director
Adestra Ltd

Holywell House, Osney Mead, Oxford, OX2 0EA
Tel: +44 (0) 1865 255 244
Fax: +44 (0) 1865 255 241
Em: Paul.Crabtree@adestra.com

Published on: 12:00AM on 3rd November 2005