vcmedia Sources Online Advertising for Celebrity Big Brother 2006

ValueClick Europe’s vcmedia subsidiary has been tasked by Channel 4’s Celebrity Big Brother to exclusively represent all online advertising sales on this website, during January 2006.

The fourth series of Celebrity Big Brother will be on air on Channel 4 and E4 in January next year. The names of the celebrities taking part are expected to be announced in December.

A website will be created within, and show organisers are expecting website page impressions to be anything from 30 to 50 million during January. The target audience for the micro-site is predominantly aged 18-24 with a slightly female bias.

vcmedia will be talking to a wide range of potential advertisers on Channel 4’s behalf, both direct and through advertising agencies, from now until the end of January. Banners, buttons and skyscrapers will be available across the site as well as a range of sponsorship opportunities.

Vanessa Kent, UK Country Manager for vcmedia said, “Celebrity Big Brother is a hugely popular reality TV show – our appetite for celebrities remains unquenched by viewers and advertisers alike. We’re very excited to add Celebrity Big Brother to our portfolio of exclusive third party websites.”

Errol Baran, Head of Digital at Channel 4 said, “Channel 4’s reality programming goes from strength to strength, and Celebrity Big Brother will once again build on the extraordinary success we have had to date. The website will be all encompassing and offering a great web experience. We look forward to working with vcmedia and developing another successful relationship.”

Celebrity Big Brother joins vcmedia’s growing portfolio of exclusive third party advertising representation relationships including,, and

Online advertising sales for Celebrity Big Brother were handled in-house by Channel 4 for the 2005 series.

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Contact Details
ValueClick Europe
Lisa Artemis
PR Manager
Tel: +44 (0)20 8785 5835
M: +44 (0)7881 820862

ValueClick Europe
Alison Rowley
Marketing Communications Manager
Tel: +44 (0)20 8785 5845

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

vcmedia ( offers a complete range of creative online advertising solutions for advertisers and publishers. vcmedia provides a quality, targeted high volume audience for advertisers and provides publishers with significant revenue streams, superior branding and direct response advertising campaigns.
Commission Junction ( advanced affiliate marketing solutions, helping marketers increase online leads and sales. Commission Junction drives significant results for many of Europe’s largest advertisers.
Mediaplex ( technology and services that enable advertisers, agencies and website publishers to manage their online advertising and email campaigns. ( the UK’s most comprehensive shopping price comparison service. ( a new pay per click search engine.

For more information, please visit

About Channel 4:
With many exciting developments in the virtual pipeline is innovative, entertaining and irreverent to the core. From banners to sponsorship via buttons and interstitials, can ensure you reach a highly lucrative market and maximise your online marketing objectives.

The site utilises the very latest advertising technology to offer clients accuracy, comprehensive management technology and a concise delivery system. is part of a strong interactive network that exists under the Channel 4 brand. Entertaining and content-rich websites that in turn offer the viewer a continuous and total web experience. Not one to watch the virtual grass grow under our feet, we at have continually invested and reinvested to remain at the very forefront of the digital revolution. All our verticals are exceptional in their own right - each offering a range of highly targeted interactive marketing solutions in a highly relevant environment.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q, current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 10th November 2005