LunarStorm launches new, fun, young adult and teen service in UK. Opens London office with new CEO

New online service for young adults, teens and their friends to have fun together goes live in the UK. Matt Colebourne, new CEO, sets up London operations with new team

London, UK - November 17th, 2005 - LunarStorm, Sweden's leading youth oriented community service today announced that it has opened its' first international offices in the UK and is launching LunarStorm UK. LunarStorm is a fun and rewarding online environment for young people. Already with a rapidly growing UK membership of young adults and teens, LunarStorm UK is proving to be hugely popular amongst its' users and will be the main online destination for young people in the UK who want to have fun with and talk to their friends. Members are also finding that being able to communicate on the service through the mobile version, accessible via their mobile phones and other devices, is a huge advantage over other existing platforms without WAP access.

LunarStorm has been hugely successful both culturally and financially in Sweden, the country where it first started in 1999. A household name, and one of the stickiest sites in Europe, with over 1.2 million members representing over 65% of its target 12-24 year old audience. LunarStorm is expanding its' business into international markets. The UK launch is next on the company's roadmap for its brand of trendy, quirky, cool, member controlled and functionally rich services.

The new service brings together for the first time a rich and functional environment that will appeal directly to young people online. Members can build a visually rich profile, including a fully featured photo album and have their photo displayed with everything they do on the service. Forums, member guest books, chat, an integrated LunarMail service and LIVE posting of comments to the front page of the service all directly contribute to the rich array of communication tools that members can use to speak to the world. Other features that enhance the service further include members' personal blogs and access to the service through a WAP portal. LunarStorm is free to join and all these features on the main LunarStorm service are free to use.

To launch LunarStorm in the UK and develop the business further, LunarStorm also today announced that Matt Colebourne has joined the company as UK CEO and will be heading up the new UK office based in London. Matt is most recently SVP & GM of Espotting (now MIVA) and prior to that he was the Managing Director of DoubleClick International. Matt is recruiting the personnel and building the operations which will see LunarStorm grow into the UK's number one online destination for young adults and teens. The launch is being coordinated by Andrew Gerrard of d-Marketing and sees the company's first online advertising campaign. This is targeted at attracting young people to sign-up to the service and will go live simultaneously with the service.

Hans Eriksson, group CEO, commented "The focus on communities right now is intense and LunarStorm's record in proving the success of this model is unique. We've been doing this for five years now and we've built up a strong and mature service by putting everything a young person wants from an online community in one place and leading with technical innovation, such as full mobile access and plans for video interaction. We focus on delivering what members want and let them take an active part in the evolution of the service." Matt Colebourne added, "I'm delighted to be a part of what is a really exciting new online service for young people in the UK. They need somewhere where they can chat with their friends and meet new ones online in a fun, safe and integrated place. LunarStorm gives them the perfect venue".

About LunarStorm

LunarStorm is the leading youth community website provider, dedicated to delivering a fun, member-driven, quirky, cool and informative, yet safe, place for young people to use. LunarStorm Sweden dominates the youth community space in Sweden with over 65% membership in its target demographic and over 95% unassisted recall in the general population. LunarStorm, by focusing on its members and their needs, is profitable and growing. LunarStorm is embarking on an international rollout programme starting in November with the launch of LunarStorm UK and with subsequent rollouts to follow.

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Contact:
Andrew Gerrard
LunarStorm UK
Direct: +44 (0)20 7840 7786
Mobile: +44 (0) 7771 678605
Email: andrew.gerrard@lunarstorm.co.uk
Web : www.lunarstorm.co.uk
LunarID: andrewg

Published on: 12:00AM on 17th November 2005