UK market for web analytics products and services worth £56 million by end of year

London, 23 August 2006: The size of the UK market for Web Analytics will grow to £56 million by the end of 2006, a 22% rise from £46 million in 2005, according to research published in E-consultancy’s 2006 Web Analytics Buyer’s Guide.

Our valuation reflects the total UK revenues of web analytics vendors including income from software licences, hosted solutions and consultancy services.

According to leading vendors, 2006 is already proving to be a strong year of growth following a similarly successful 2005 which saw the market grow 25% year-on-year from £37 million to £46 million, according to our previous estimates.

E-consultancy analyst Linus Gregoriadis said: “The web analytics industry is thriving because companies increasingly realise that accurate measurement and meaningful analysis is an essential platform for a successful online business.”

The arrival of Google’s free analytics service on the scene has been a positive development for the industry because it has helped to open up the marketplace and speed up the process whereby analytics is seen as essential business decision-making tool.

E-consultancy editor Chris Lake added: “Far from posing a threat to other web analytics vendors, the launch of Google Analytics has given impetus to the sector by opening the eyes of many organisations to the benefits of best practice in this area.”

Other headline market trends in 2006

• Continued investment in web analytics across a wide spectrum of sectors including retail, financial services, automotive, travel, media and gaming.

• Marketers embrace analytics “in year of the executive dashboard”.

• Analytics becomes key part of Business Intelligence as sector “comes of age”.

• Lack of education and shortage of business analysts continues to hold back industry from full potential.

About this report

Our 2006 Web Analytics Buyer’s Guide assesses the UK marketplace from the perspective of the buyer.

The report contains an overview of market trends and profiles of those companies offering web analytics and related services.

Which vendors/technologies are featured in the buyer’s guide?
ClickTracks, Coremetrics, eVisit Analyst, Foviance, Google Analytics, IndexTools, Lynchpin, Nedstat, Nielsen//NetRatings, Omniture, Pilot Software, RedEye, Site Intelligenc, speed-trap, Unica, WebtraffIQ, WebSideStory, WebTrends.
Download E-consultancy’s 2006 Web Analytics Buyer’s Guide today.

Report URL
http://www.e-consultancy.com/publications/web-analytics-buyers-guide/

Journalists
A free market research report is available to journalists. Please email for details.

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Media contacts:
Linus Gregoriadis, Analyst, E-consultancy
(e: linus@e-consultancy.com t: 0207 681 4051/07956 56431)

Chris Lake, Editor, E-consultancy.com
(e: chris@e-consultancy.com t: 0207 6814052)

About E-consultancy
E-consultancy is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. It also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers.

Since moving to a paid-content model in 2003 E-consultancy has amassed thousands of paying subscribers, more than 40,000 registered users and 150,000+ unique users sessions per month. Its weekly newsletter is sent to 20,000 users. Subscribers pay from £149 per year to access the exclusive and highly practical content, which helps internet marketers get the most out of their websites.

E-consultancy has more than 100 events lined up for 2006, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue. E-consultancy also provides a range of public and in-house training programmes, such as seminars and workshops.

http://www.e-consultancy.com/about/

Other recent E-consultancy reports

• Online Retail User Experience Benchmarks (2006)

• Search Engine Optimization (SEO) – Best Practice Guide

• Search Marketing Buyer’s Guide 2006

• Site Search Buyer’s Guide 2006

• Email Marketing Platforms Buyer’s Guide 2006

Published on: 12:00AM on 23rd August 2006