First of three senior appointments that will strengthen the web analytics and site conversion team

Increase in business at Logan Tod sees the appointment of Adrian Nash as Senior Analyst. Nash comes to the strategy team from AKQA with seven years of web analytics experience. Initially, he will be working with Logan Tod’s key clients, Mothercare and Renault.

Matthew Tod, CEO of Logan Tod, comments, “Companies are discovering the significant returns on investment gained by improving website effectiveness and efficient customer conversions. And it is becoming increasingly important to deliver greater levels of actionable insight and analytics strategy across the digital spectrum.

“Adrian’s talent and experience centres on marrying consumer behaviour, experience and demands, with critical analytics data, to meet client’s business targets. He will strengthen the strategy team, supporting recent client wins, and increasing the depth and scope of Logan Tod’s services”.

Adrian’s appointment is the first of three significant appointments this autumn. Nash comes to Logan Tod from AKQA, where he worked with Xbox, Orange and Sainsbury’s. Prior to this, Nash was Head of Product Development at Hyperlink Marketing.

A web agency, Logan Tod focuses on providing better customer experience and converting more website visitors into sales, registrations or other desired outcomes. Using the increasingly complex and diverse qualitative and quantitative data, the company develops business critical insights that enhance a website’s performance.

Nash comments on the growing trend to make websites more efficient and effective, “With this year’s Christmas online shopping figures predicted to outperform those achieved in 2004, ensuring that your site delivers the desired visitor action and achieves significant ROI is of fundamental importance. Ever increasing budgets are being spent on search and DM campaigns to bring customers to e-tailers’ sites; this activity is money-wasting unless that site converts this interest into revenue.”


Editor’s notes

About Logan Tod & Co
Logan Tod & Co is an independent web agency, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharps Bedrooms, Littlewoods, Red Cross and Yes Car Credit.


Katy Howell
immediate future Ltd.
0845 408 2031

Published on: 12:00AM on 17th November 2005