EMI music has just launched an interactive game to celebrate the launch of David Bowie’s much anticipated Platinum Collection album. Conceived and developed by digital agency Design UK, the game has been promoted via email to 35,000 fans registered to the EMI database.

The flash game entitled “Ever changing David Bowie” invites true fans to demonstrate their knowledge of the artist by matching up album cover imagery from the three key eras of the compilation – 1969-74; 1974-79 and 1980-87. Ten successful entrants will win a complete set of 17 David Bowie studio albums, with 20 runners up receiving copies of the Platinum Collection. The game may be found at http://www.emicatalogue.com/bowie_platinum/

Andy Farmer, Director at Design UK comments “A lot of thought and creativity into what would appeal to the David Bowie fan base has gone into this execution and we are confident that the targeted nature of the campaign will ensure a high click through and play rate.”

Andy Way, New Media Manager, Titles and Catalogues EMI adds “Design UK came up with some very creative suggestions based around the launch of the new album, some of which we are keen to utilise for other EMI-rostered acts. David Bowie is one of our long term best selling artists and we are convinced that the game will encourage genuine interactivity between EMI and the strong fan base.”


About Design UK
Design UK is a digital agency that drives online behaviour to create measurable value for clients, including Diesel, Hackett, RAC and Butlins. By placing users’ emotional and rational needs at the centre of everything, we create the best environments for improved brand power, revenue creation and operational efficiency. Our vision is to create an environment where an understanding of human behaviour is at the heart of all digital experience.

For further information contact:
Sharon Entwistle/ Donna Amato for Design UK
+44 (0) 20 7067 0623 / 0605

Andy Farmer, Business Development Director
Design UK
020 7292 2731 or andyf@designuk.com

Published on: 12:00AM on 22nd November 2005