Kuoni Travel has appointed Fortune Cookie as their Specialist Travel Division’s online agency. The six-figure, 3 year contract was awarded as the result of a rigorous competitive pitch.

Kuoni’s Specialist Travel Division includes Voyages Jules Verne, The Travel Collection, Kuoni Sport Abroad, Kuoni Schools and Student Travel, Kuoni Leisure Groups, Kuoni Events, Kuoni Challenge for Charity.

This engagement will deliver significant enhancements to the online customer experience through new and improved designs as well as ensuring the adoption of best practice in the areas of search engine optimisation, accessibility and usability.

Fortune Cookie will review information architecture to improve customer access to meet increased online business targets. Whilst looking to improve operational efficiency through efficient content management and intuitive online customer service.

Speaking about the appointment Kuoni Travel’s Senior E-business Manager, Matt Rooke, said, “We were particularly impressed with Fortune Cookie’s knowledge of online travel. Fortune Cookie have demonstrated a passionate and professional approach to helping us develop our online specialist travel business. The travel market has become increasingly competitive and we are confident that our relationship with Fortune Cookie will help us to capitalise on both new opportunities and build on our position as market leader.”

Justin Cooke, Managing Director of Fortune Cookie, said, “This appointment is a resounding endorsement of our team’s abilities and enthusiasm. Kuoni Travel is widely recognised as the world’s leading tour operator and we are delighted to have the chance to establish a long-term, strategic relationship with them. We are looking forward to helping them achieve their business objectives over the next 3 years and setting new online standards in the travel sector.”

With worldwide annual revenues in excess of £1.3 billion, Kuoni Travel Group is one of Europe’s leading tourism companies with a commitment to customer quality and choice.

Fortune Cookie is one of the UK’s Top 50 interactive agencies with an impressive track record in delivering usable and accessible websites and online applications. The company provides design, technology, and user experience services to the public sector and Times Top 100 companies working with organisations including the Office of the Deputy Prime Minister, London Borough of Lambeth, Kent County Council, Legal & General, FT, Europcar, FA Premier League and National Express Group.

Kuoni Travel
www.kuoni.co.uk

Fortune Cookie
www.fortune-cookie.com

Published on: 12:00AM on 6th October 2005