The Royal Society appoints Design UK to develop new publishing site
Content heavy website to be made more intuitive for use by multiple audiences

The Royal Society, the UK’s national academy of science, has appointed Digital agency Design UK to redevelop its publishing website.

Design UK will create the look and feel for the new website, to be launched in November, as well as re-organising its current information architecture. The site will be built using Design UK’s proprietary content management system, Lava. The Lava content management suite will allow easy updates and administration by Royal Society staff without the need to resort to HTML development. This will increase productivity and service to customers.

The Royal Society, which has been promoting scientific excellence since 1660, publishes 7 journals across a diverse range of subjects. The site manages a great deal of content on a daily basis, as well as coping with the diverse needs of authors, readers, referees and librarians. It was therefore especially important for the new site to have an elegant but simple interface that enables users to find information more quickly and easily.

Andrew Gibbins eServices Manager for Royal Society Publishing comments,”We chose Design UK because of its understanding of our problems and experience designing content rich sites for other scientific publishers such as Blackwell. The design solution that’s being developed will allow swift navigation through the new site”.

Andy Farmer, Business Development Director at Design UK adds, "We are delighted to be working with such a respected and important brand”.

About Design UK and Lava
Design UK is a digital agency that drives online behaviour to create measurable value for clients such as Butlins, RAC, Hackett and Diesel. By placing users’ emotional and rational needs at the centre of everything, we create the best environments for improved brand power, revenue creation and operational efficiency. Our vision is to create an environment where an understanding of human behaviour is at the heart of all digital experience.

Developed by Design UK over 5 years Lava is the world’s first cost-effective online marketing suite – empowering marketers to maximise the potential of their websites without the need for technical resource. Incorporating content management & optimisation, intranet/extranet capabilities, email marketing, customer tracking, search engine optimisation & ecommerce in a single package Lava is currently used by clients such as Butlins, Diesel, Nestlé and Hackett, serving tens of thousands of concurrent users.

Teresa Critien, Head of Ecommerce at Butlins comments, “Lava allows us to focus on our marketing activities without getting wrapped up in technology. It has already enabled us to transform our website into a core revenue generator with a 70% increase in business year on year.”

For further information contact:
Katie Moore / Donna Amato for Design UK
+44 (0) 20 7067 0473 / +44 (0) 20 7067 0405
kmoore@golinharris.com /damato@golinharris.com

Published on: 12:00AM on 12th October 2005