Selfridges chooses Design UK and Lava to power new website

Intuitive content management solution to allow swifter tactical response by in-house marketing team

13 October 2005 – Lava, the online marketing suite developed by digital agency, Design UK, has been chosen to power the new website by leading luxury department store retailer Selfridges.

Aimed at marketing and business personnel Lava provides easy-to-use content management as well as email marketing, ecommerce and sophisticated analytics by WebTrends – all within a single suite. This approach allows quick response with the minimum of IT input and at a fraction of the cost of enterprise level systems. Lava is already the technology of choice for a number of leading retail and leisure brands including Butlins, Diesel, Hackett and Chloé and has empowered their marketing teams to maximize customer engagement.

The site developed in collaboration with interaction design consultancy AllofUs is set to launch early in November.

Sally Scott, Director of Marketing, Selfridges, says, “This is a fantastic new information tool for Selfridges’ customers to tap into our unique stores, to find their favourite products, and to be inspired by our world famous events and in-store experiences”.

Scott Wilkinson Client Services Director at Design UK says, “With our experience in luxury and retail brands Selfridges has been a brand name that we have long wanted to work with. We are delighted that Lava has been chosen for such a high profile project - to create a web infrastructure that will maximize customer take-up whilst empowering Selfridges marketing staff online.”

One of the knock-on effects of the new site development will be speed of response to the themed seasonal promotions for which Selfridges is famous.

“Once the new site is built Selfridges marketing team will be able to create new themed promotions online and respond to in-store activity in a matter of days or hours”, adds Wilkinson. The potential for cross-media marketing activity across stores and brand will be greatly enhanced.”

About Design UK and Lava
Design UK is a digital agency that drives online behaviour to create measurable value for clients, including Diesel, Hackett, TK Maxx, Kurt Geiger and Butlins. By placing users’ emotional and rational needs at the centre of everything, we create the best environments for improved brand power, revenue creation and operational efficiency. Our vision is to create an environment where an understanding of human behaviour is at the heart of all digital experience.

Developed by Design UK over 5 years Lava is the world’s first cost-effective online marketing suite – empowering marketers to maximise the potential of their websites without the need for technical resource. Incorporating content management & optimisation, intranet/extranet capabilities, email marketing, customer tracking, search engine optimisation & ecommerce in a single package Lava is currently used by clients such as Butlins, Diesel, Nestlé and Hackett, serving tens of thousands of concurrent users.

About Selfridges
Selfridges first opened the doors of its Oxford Street store in London in 1909. The are now four Selfridges stores in the UK – two in Manchester at The Trafford Centre and Exchange Square – and a fourth which opened in Birmingham in September 2003. Selfridges is the ultimate place for new brands, experiences and ideas. With an inspiring mix of ingredients ranging from furniture to fashion, beauty and food, Selfridges is the definitive shopping destination demonstrating that shopping is about entertainment, inspiration and fun. For more information visit

For further information contact:
Sharon Entwistle / Donna Amato at Golin Harris for Design UK
+44 (0) 20 7067 0623 / 0605
sentwistle /

Andy Farmer
Business Development Director
Design UK
020 7292 2731

For further information about Selfridges please contact:
Sam Oxley / Kerry Savage
Selfridges Press Office
T: 020 7318 3405
E: /

Published on: 12:00AM on 13th October 2005