Big Picture, the engagement marketing agency founded by former DLKW Partner Simon Andrews, has announced that Simon Darwell-Taylor, the executive creative director of Arc Worldwide, has joined as creative partner.

Simon Andrews said, ‘I’ve spent considerable time trying to find the right sort of person to head up Big Picture with me and in Simon I’ve found him. He is a visionary creative - who has always refused to be defined by discipline, as is reflected in his eclectic CV - and a kindred spirit; we share the same view of where the industry is going and we both get excited about creating big ideas, regardless of medium.

Darwell-Taylors experience is wide-ranging; as well as senior positions at a number of agencies above and below the line (including Mother, Rapier, DLKW Dialogue and Naked), he has also gone beyond it; having founded the in-house ad agency for The Body Shop, worked directly for clients (ITVdigital, Redbull and Sky) and written and directed a major movie (Out of Depth) and several documentaries.
Since launch, earlier this year, Big Picture has already secured several clients including Halifax and is working on projects for a luxury fashion brand as well as consulting for a number of mobile telephony services and products.

Current projects under discussion include
• Talking with a car brand about a branded content campaign comprising an ad funded tv programme and interactive tv
• Talking with a high street retailer about a tv show they'll distribute to their customers on a dvd
• Talking with a betting company about a viral campaign
• Talking with a radio station about a blog based campaign
• Talking with a broadcaster about a mobile campaign
For more information contact Simon Andrews on 0207 240 6582, 07973 640556 or

About Big Picture
Big Picture is a new agency launched by Simon Andrews, formerly a Partner in DLKW and Chairman of DLKW Dialogue.

Big Picture is an engagement marketing agency.
We develop big, content related, ideas that engage consumers attention and motivate them to give permission for an ongoing dialogue.
We use that dialogue to increase the value of the brand to the consumers, and to increase the value of the consumers to the brand

Published on: 12:00AM on 20th October 2005