Prominent Analyst Cites Company’s Business Value, Account Servicing, Strategic and Creative Input, Campaign Management and Analysis Applications as Keys to Success

BOSTON & LONDON, October 20, 2005 – JupiterResearch, in its recently released report, "E-mail Marketing Buyer’s Guide, 2005" (October 2005) ranked e-Dialog the highest overall among service-oriented e-mail marketing providers. In addition to scoring first in business value and market suitability, the company is recognised for its account servicing, strategic and creative input, attention to mailing detail, and campaign management and analysis applications.

JupiterResearch’s report included an in-depth evaluation of 30 e-mail marketing service providers (ESPs). The assessment incorporated detailed interviews with clients of each vendor, a demo scenario, and evaluation criteria such as professional services, application features, functionality and usability, and technology integration.

“Stand-alone ESPs not only account for more revenue and e-mail volume than mixed-media ESPs do, but also outperform the overall market regarding average annual growth. Overall, ESPs covered in this report grew by 30 percent from June 2004 to June 2005. For the same period by category, mixed-media ESPs grew by 25 percent, and stand-alone ESPs grew by 33 percent,” JupiterResearch reported. “Although JupiterResearch expects consolidation to continue, buyers should be sceptical of the all-in-one approach. No on-demand or service-based analogue in the technology sector illustrates consolidation of related services radically delivers more value.”

In the report, JupiterResearch made the following comments about e-Dialog and its
e-mail marketing applications:
• e-Dialog earned high marks from clients for account servicing as well as strategic and creative input.
• e-Dialog paid high attention to every mailing detail, with its account management team discovering every planted error in JupiterResearch’s demonstration scenario.
• Its application is robust and very usable, particularly the analytic portion of the application.
• The analytic portion of the application, Insight Builder, is one of the best reporting and analysis tools on the market.

“This independent endorsement from such a prominent industry analyst firm underscores our commitment to helping clients meet and exceed their e-marketing goals,” said John Rizzi, chief executive officer for e-Dialog. “Everyday the entire e-Dialog team works to bring our services, technologies and tools to the next level so that our clients can reap the economic benefits of e-Dialog’s outsourced solutions. With all the industry consolidation underway, it is gratifying to see that focused, stand-alone vendors are outpacing the industry and providing the best solutions to clients. As e-Dialog stands now as the largest independent full-service provider, we will continue to set the pace for world-class marketers that want to bring their e-mail programs to the highest possible level.”

This is the second year in a row e-Dialog has been recognized as a market leader in value and suitability in this annual survey.

About e-Dialog
Established in 1997, e-Dialog is a proven provider of advanced e-mail marketing technologies, products, strategies and services for permission-based e-mail marketers., The NFL, BMG Music Service, American Eagle Outfitters, TJX, Avis, OfficeMax, Tesco, Marks & Spencer, and FilmFour are just a few of the 70 top marketers that rely on
e-Dialog’s flexible solutions to efficiently turn complex customer data into actionable and relevant e-mail campaigns that produce unbeatable results. JupiterResearch ranked
e-Dialog a leading e-mail marketing service provider in 2004 and 2005 based on its value and market suitability, and highlighted its reporting and analytics as strong and comprehensive. With offices in Lexington, Mass., and London, England, e-Dialog is a privately-held company whose investors include Flagship Ventures and Commonwealth Capital. For more information, visit or contact Arthur Sweetser at +001 781-372-3353 or Peter Duffy in the UK at (+44) 0207 659 2706.

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e-Dialog media contact:
Jean Borgman
+ 00 1 (508) 451-5944

Published on: 12:00AM on 20th October 2005