UK-based Specialty Retailer utilizing Scene7’s hosted rich media platform to add dynamic zoom and re-sizing across e-commerce website

NOVATO, CA - October 20, 2005 - Scene7®, the market leader in automated rich media solutions for the web, email and print, today announced that UK-based Mothercare PLC (MTC.L) is using Scene7 On-Demand (S7OD), Scene7’s hosted self-serve rich media platform to add dynamic zoom and re-sizing to images across its e-commerce website.

“Our goal at Mothercare is to provide the best possible shopping experience for our customers,” said Tim Curtis, Head of Mothercare Direct. “Scene7 gives us the ability to exploit our catalogue photography to offer our online customers the highest quality zoom images - which should make it easier for them to buy. In addition, Scene7’s dynamic re-sizing capabilities are helping us streamline our internal production processes thereby reducing cost and time-to-market. Scene7’s hosted ASP network provides us with the tools we need without having to make significant IT investments.”

Mothercare, a global specialty retailer in business for over 40 years, is a recognized leader in providing home and travel products, toys, and clothing to help families care for their children, from birth to 8 years old. Based in the UK, Mothercare operates over 230 retail stores in the UK and over 260 retail stores in 33 countries, primarily in Europe, the Middle East and the Far East. Mothercare Direct comprises the mail order catalogue and mothercare.com, the shopping and information web site that provides access to a wealth of information for mothers-to-be and parents of young children on a range of topics, including pregnancy and childcare.

On the Mothercare website, Scene7’s dynamic zoom enables customers to select products and zoom in to see the fine details, providing them with the visual information needed to help drive a purchase decision. Scene7’s dynamic re-sizing helps to streamline Mothercare’s current image production processes. Scene7 dynamically generates unlimited image derivatives from single master images, greatly reducing associated time and costs, and providing Mothercare with an automated process for updating content to its e-commerce website. Mothercare also plans to add Scene7’s eCatalog solution to its website in the near future.

Scene7 On-Demand provides companies with a flexible, self service environment for the creation and deployment of rich media. Scene7’s hosted rich media platform enables key business solutions including Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Product Configurators, Targeted email and print, and Dynamic Asset Management.

"We’re pleased to name Mothercare as our newest international customer,” said Doug Mack, CEO of Scene7. “Our hosted rich media platform is geared to help Mothercare provide a superior online shopping experience to its customers while delivering a tangible return on investment.”

About Mothercare
Mothercare’s mission is to meet the needs and aspirations of parents for their children, worldwide. Based in the UK, Mothercare operates over 230 retail stores in the UK and another 260 retail stores in 33 countries, primarily in Europe, the Middle East and the Far East. Mothercare Direct comprises the mail order service and mothercare.com, the shopping and information web site. For more information please visit www.mothercare.com.

About Scene7
Scene7 - the market leader in automated rich media solutions for the web, email and print - enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform - for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.

Published on: 12:00AM on 20th October 2005