London, 21 September 2006: Internet publisher E-consultancy announces today that it has registered with ABC ELECTRONIC so that it can have its traffic figures independently audited to industry agreed standards, as set by JICWEBS*.

ABC ELECTRONIC audited data provides the online media industry with a trusted and robust currency on which media space can be bought and sold, and delivers to the market independent assurance that a website is attracting the size of audience it claims.

E-consultancy CEO Ashley Friedlein said: “As of 19th September 2006, is Registered with ABC ELECTRONIC ( and supports industry agreed standards for website traffic measurement."

He added: “We are excited about this audit because it is the best means available for independent verification of traffic figures, providing a level of consistency in measurement which can help to underpin the online publishing industry. We believe that an independent verification of traffic figures is best practice for a web publisher and therefore welcome our subscription with ABC ELECTRONIC.”

Richard Foan, Managing Director of ABC ELECTRONIC, said: “We are extremely pleased to welcome E-consultancy as a subscriber, and look forward to the announcement of its first independently audited traffic figures. As more sites commit to delivering accountability and transparency by having their traffic figures audited, the online media industry can continue to secure a justifiably larger share of marketing spend.”

Email for further information or telephone 0207 681 4051.

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.


About E-consultancy
E-consultancy ( is the UK’s leading online publisher of best practice internet marketing reports, research and how-to guides. Since moving to a paid-content model in 2003 it has amassed thousands of paying subscribers, more than 42,000 registered users and 150,000+ unique user sessions per month. Its weekly newsletter is sent to 21,000 users.

Subscribers pay from £149 per year to access the exclusive and highly practical content, which is all geared at helping internet strategists and marketers to improve their websites.

E-consultancy has more than 100 events lined up for 2006, including roundtables and monthly Supplier Showcases, where six suppliers pitch to an audience of pre-qualified buyers (typically between 100-150) in a Central London venue.

E-consultancy also provides a range of public and in-house training programmes, helping companies to educate their teams about internet business and marketing.

About ABC Electronic

ABC ELECTRONIC ( was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group.

Published on: 12:00AM on 21st September 2006