Newbury, Berkshire, October 21st, 2005 - speed-trap Limited, the e-business intelligence company, announced today that Yorkshire Building Society has implemented Prophet, speed-trap’s e-Business Solution on their website. The project was undertaken in conjunction with one of speed-trap’s strategic partners; the service management specialists Partners in IT.

Commenting on selecting Prophet for use on their website, Nigel York, E-Commerce Manager at Yorkshire Building Society said: “We’ve implemented Prophet on our website for a combination of reasons which, when considered in their entirety, provides us with the pan-website e-business management information we need. Firstly we wanted to ensure we were able to obtain totally accurate data regarding traffic to and through our website, including transaction monitoring; this is crucial, and had not been available to us prior to using Prophet. We also sought sophisticated but easy to use and interpret campaign tracking facilities”. York continued: “Prophet provides us with all these facilities, and from a management perspective, it enables, for example, heads of department to see things such as home-page click maps on a weekly or other time period basis as required. The combination of all these and other tools helps us manage our online business, plus enabling us to decide exactly how and where to make changes to our website in order to improve and enhance visitors’ experiences, and thus increase our web site’s impact.”

Malcolm Duckett, speed-trap’s VP of marketing and operations said of the deal: “We are of course very pleased to be working with Yorkshire Building Society. Using Prophet on their website ensures that the site will become really intuitive to use and probably as visitor friendly as a website can possible be. Further more; because Prophet allows websites to be constantly monitored and tuned, it will always be visitor friendly plus as revenue and information rich as possible. The financial sector is of course very competitive and I’m confident that Prophet will play its role in providing an extra edge for Yorkshire Building Society’s online business”.

Notes for Editors:

About speed-trap
speed-trap is the e-business intelligence company. The company provides technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Moving beyond traditional Web Analytics speed-trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives.
speed-trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.
speed-trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.

About Dynamic Collection™
speed-trap’s unique and patented data gathering technology delivers two benefits to speed-trap’s clients. Firstly, it can be fully deployed in less time than any other solution – avoiding costly tagging processes, or complex web server and content management system integration. Secondly, it provides insight and data, which is being used by on-line organisations to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time, anonymous personalisation and content management systems.

About Yorkshire Building Society
Yorkshire Building Society is one of the largest building societies with 131 branches and 75 agencies across the UK. It is committed to mutuality and is determined to return real financial benefits to its members. Its purpose is to maximise long term benefits for a growing membership.

For more information on Yorkshire Building Society, visit our website - www.ybs.co.uk

Media Contact:
Jim Crowther
Ad-Lib International Limited
Website: www.adlibinternational.com
Tel: 01189 744189
Email: jim@adlibinternational.com

Published on: 12:00AM on 24th October 2005