Drop-out rates on e-commerce sites, due to lack of product information, to be reduced

Logan Tod partners with Scene7® to give consumers a more detailed product experience on e-commerce sites. Using scalable imaging, retailers are able to employ dynamic zoom and resizing of product pictures to increase online sales. Together, Logan Tod and Scene7 will be introducing the new technology to their clients including Mothercare, Kitbag.com, Littlewoods and I Want One Of Those.

Matthew Tod, CEO of Logan Tod, says: “Analytics benchmarks prove time and again that a lack of product detail deters consumers from buying products. The partnership with Scene7 allows us to exploit product and catalogue photography, alongside information assets, to deliver the best possible shopping experience. Ultimately, more information will increase sales conversions.”

Scene7’s dynamic zoom enables customers to select products and zoom in to see the fine details, providing them with the visual information needed to help drive a purchase decision. Dynamic re-sizing allows e-businesses to dramatically reduce the time and costs related to image production and web content updates.
Coupled with Logan Tod’s expertise in increasing conversions for e-businesses, the partnership will enable retailers, mail order companies, consumer manufacturing, automotive and technology companies to generate an increased return on investment from online activity.

“Logan Tod’s experience with a broad range of industries and clients, and their results oriented approach make this a perfect alliance,” says Doug Mack, CEO of Scene7. “The common foundation of our partnership is in deploying products and services that have a significant impact on the bottom line. Together, working closely with e-businesses, we are able to deliver rich visual experiences that grow revenues and cut costs.”

The two companies will work together with brands to implement a range of information rich and visual tools that have already proven to deliver results. Scalable and easy to use, the range of products and services includes dynamic imaging, product configurators, targeted email and print, and dynamic asset management.

Leading companies have selected Scene7 solutions including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC. The collaboration will see Logan Tod bring its clients, including Sharps Bedrooms, Lilttlewoods, Yes Car Credit and Mothercare, to the deal.

Editor’s notes

About Logan Tod & Co
Logan Tod & Co is an independent web agency, focused on helping companies achieve better results from e-business. The company ensures online activity creates more sales leads, sells more, saves money and improves ROI. The Logan Tod team does this by analysing data, managing the conversion process and developing techniques to maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more business results driven and customer centric. Clients include Renault, Mothercare, Sharpes Bedrooms, Littlewoods, Adept Scientific and Yes Car.


About Scene7
Scene7 – the market leader in automated rich media solutions for the web, email and print – enables companies to grow revenues, enhance customer experience and cut production costs. Scene7's solutions are built on an integrated technology platform – for unrivaled breath, depth, scalability and ease of use. Solutions include Targeted email & print, Dynamic Imaging, eCatalogs, Product Configurators and Dynamic Asset Management. Available both as software and On-Demand, leading companies have selected Scene7, including Amazon, Macy's, Office Depot, Levi Strauss & Co., La-Z-Boy and QVC - and partners IBM, Microsoft, Akamai and Macromedia. Visit www.scene7.com.

For further information, or to arrange interviews, please contact:

Katy Howell
Immediate future Ltd
0845 408 2031

Published on: 12:00AM on 24th October 2005