UK online advertising market’s rapid growth calls for international presence

LONDON – October 26, 2005 – bluelithium, the fastest-growing direct response and brand marketing ad network, has launched its UK office in London. Based in San Jose, California, bluelithium already has offices in New York City, Chicago, Atlanta, Los Angeles and San Francisco.

bluelithium’s Internet advertising network has a unique, audience-centric approach, providing advertisers with a media buy as fluid as their audiences. bluelithium’s proven success in the US is a direct result of its optimisation and behavioral targeting technology, which maximizes the most promising consumer audience. bluelithium has a successful track record of increasing ROI for its core client base of advertisers and publishers.

The company has appointed Tim Brown, former Managing Director of 24/7 Real Media UK, as Managing Director of bluelithium UK. Brown will build a team of eight to ten people by the end of the year. The technology infrastructure for a significant UK ad network is already in place.

“Online advertising networks are starting to see significant growth, and are big contributors to the rebound of online display advertising in the UK,” said Tim Brown, Managing Director of bluelithium UK. “As the market becomes more sophisticated, we are poised to help fuel this transition, thanks to our ability to help major advertisers effectively communicate with their target audiences. We enable customers’ success with our unique optimization and behavioral targeting technology.”

“bluelithium is establishing a foothold in the European market with this UK launch, the first of what we hope will lead to several others,” said Gurbaksh Chahal, CEO of bluelithium. “As a master of the online advertising trade in the UK market, Tim Brown brings talent and experience to the company. Under his leadership, we look forward to aggressive growth and continued success.”

About bluelithium
For advertisers focused on response and results, bluelithium is the performance-based advertising network that maximizes ROI through its proprietary ad serving technology. The company’s advertising network is driven by the industry’s most advanced targeting and optimization technology. It offers a variety of advertising options for online marketers and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com.

contact - Tim Brown tbrown@bluelithium.com

Published on: 12:00AM on 26th October 2005