DataCash, the UK’s leading payment services provider, has partnered with Reporo’s award winning mobile shopping service to add mobile phone transactions to its portfolio of multi-channel payment services, alongside Internet, Call Centres, Unattended Payment Terminal (UPT) and Interactive TV.

The Reporo partnership represents the latest step in DataCash’s strategy to integrate with best of breed technology partners to supply customers with the widest range of payment methods available. It allows retailers to make their web based shopping sites available to customers via a wide range of mobile handsets, as part of an integrated multi-channel strategy.

Reporo is the first mobile shopping service which can be used by anyone with a GPRS phone across multiple operator networks, including O2, Orange, T-Mobile, Virgin and Vodafone. It is already used by over 20 retailers including Blackwell’s, Curry’s, CD WOW!, Dixon’s, Firebox.com, Kitbag, PC World and 0800Flowers.

Gavin Breeze, Development Director of DataCash comments: “Non store-based sales now represent a fifth of total retail sales and industry analysts predict that percentage will grow significantly. The mobile handset offers a significant new channel to complement Internet sales and is a natural extension of our multi-channel portfolio. We want our customers to benefit from the widest range of payment solutions currently available in the UK. The Reporo mobile shopping service offers a fast, convenient and secure method to boost sales.”

Richard Watney, Managing Director of Reporo adds: “This partnership represents an exciting development for mobile shopping. By the end of this year, there will be 45 million live mobile handsets in the UK, compared with 12 million broadband Internet users. The Reporo shopping service allows mobile users to browse and purchase products, offering a clear opportunity for retailers to reach shoppers on the move.”

The Reporo shopping service can be integrated to a retailers’ existing online operation within just a few days. Orders are linked directly with the retailer and processed through DataCash’s online payment system. Credit card details are input once, during the initial registration process, and payments are authorised by a personal four-digit PIN which is known only to the user.

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Notes to Editors

For further press information, please contact:

Glen Goldsmith
2thefore Ltd
Tel: 01483 811234
Mob: 07812 766338
Email: glen@2thefore.biz
Katie King
2thefore Ltd
Tel: 01892 520 123
Mob: 07974 161179
Email: Katie@2thefore.biz

For information about DataCash, please contact:

Russell Wilkinson
DataCash
Tel: 0870 72 74 76 1
Email: sales@datacash.com

DataCash – www.datacash.com

DataCash provides outsourced solutions for the authorisation, settlement and fraud management of credit and debit cards as well as direct debits, direct credits and cheques. DataCash's fraud management solutions support industry initiatives such as 3-D Secure (Verified by Visa and MasterCard SecureCode) as well as rules-based fraud screening. Transactions are accessible to merchants through a real-time MIS Reporting suite.

DataCash's solutions are suitable for merchants selling through any channel, including High Street Point of Sale, the Web, Interactive TV, Kiosk, Call Centre and Interactive Voice Response. DataCash works with partners, such as IBM, to provide mid-tier retailers with Cardholder Present Chip and PIN solutions.

Reporo – www.reporo.com

Reporo is an innovative mobile shopping service which allows consumers to shop from online retailers via their mobile phone, anytime, anywhere. Reporo can be used on over 145 GPRS phones across 12 manufacturers, and is the first and only mobile shopping service which can be used over multiple mobile networks, including O2, Orange, Vodafone, T-Mobile, and Virgin.

Reporo's unique, Java-based software is free and can be downloaded from Reporo's website to a mobile phone in minutes. Once loaded, the phone instantly allows users to visit online retailer websites to browse for items, view images, and make a purchase. Orders are fully secure and processed via the retailer's website, just as if shopping online. Reporo retailers include: Active Hotels, Blackwell's, Boots (flowers), PC World, Odd Bins, Currys, CD WOW!, Firebox, Kitbag, Mankind and 0800Flowers.

Reporo is a UK-based, privately held limited company, and recently completed a round of investment funding. The company has also won DTI Technology Awards for its innovative mobile shopping solution.

For more information, please contact:
Louise Andrews or Kathryn Cotsworth
Wildfire PR
020 8339 4420
louisea@wildfirepr.co.uk or kathrync@wildfirepr.co.uk

Published on: 12:00AM on 27th October 2005