Vividas Group plc (LSE:VDS.L), working in association with Akamai Technologies, Inc, (NASDAQ: AKAM) have delivered pioneering full screen video on the Internet for the IAB’s benchmark conference, Engage 2005 - held on 27th October in London.

With keynote speakers such as Bill Gates, Lord Puttnam and Sir Martin Sorrell, Engage 2005 is a benchmark in advertising conferences. The messages are about their vision of online media, how they believe it will come to affect every part of consumers’ lives, how businesses will need to think differently if they want to survive in the future and generally about the seismic changes brought about by the internet.

Geoffrey Hamilton-Jones, Vividas Chief Executive, said: “We’re delighted to have been involved in the streaming of speeches from three of the biggest names from the worlds on Media, Technology and Advertising. In keeping with the theme of the conference, Vividas streaming technology is about enabling and empowering individuals to engage fully with video on their computer screens that provides extraordinary picture quality and plays full screen with the minimum of hassle”.

“Akamai is pleased to be part of another Vividas streaming initiative,” said Kris Alexander, Senior Manager of Media and Entertainment Services, Akamai. “As they have with many streaming projects, Vividas will leverage Akamai’s globally-distributed platform, allowing the IAB to provide a high-quality streaming recap of the show’s content to viewers around the world.”

The full screen edited highlights, footage of all of the keynote speakers, or the full film of the day, which includes the panel debates, can be viewed via the IAB website from Monday 31st October.

Guy Phillipson, chief executive of the IAB said: “The IAB were delighted to work with Vividas, and Akamai, to use their innovative streaming solution to deliver an exceptional compelling full screen record and resource of this important conference. This will offer IAB members, and anyone in the industry, who were not able to attend the chance to see for themselves what the conference was all about in a most engaging, and compelling manner”.

For further press information on Vividas please contact:

UK and Europe: KDDpr
Karen Durham-Diggins
Tel: +44 (0) 20 8989 2541
Mobile: 07808 584 624

Notes for Editors:


Vividas Group plc trades on the AIM facility on the London Stock Exchange.

Vividas Group plc is a developer and provider of video streaming technology and related products, which enable straightforward playback on personal computers of full screen, high quality video via discs or over networks, including the Internet, normally without requiring software installation. Vividas proprietary technology overcomes the disadvantages of competing CD and streaming market solutions. These competing technologies typically offer only partial screen, or poor quality full screen, viewing and generally require the user either to have or to install specialist player software..

Vividas soft launched in Australia in October 2004 and in the UK in March 2005, and have attracted an impressive number of leading global clients who use Vividas as part of their online marketing, employee and corporate communications as well the entertainment sector.

Vividas’ streaming technology online is accessible through firewalls and with high bandwidth compression leading to low bandwidth consumption, full tracking, secure DRM as well as being extremely quick to open, to load and to stream -full screen - makes Vividas a more engaging experience for viewers.

Using a Java applet means that Vividas streaming technology is a universally accessible player as the player is actually embedded into the video content itself so there is no software download / no clash of which media player to stream the video content with.

Clients include: Deloitte, Foster’s Group, Jaguar, Nike, Ogilvy & Mather, Rip Curl, Unilever and United International Pictures (UIP).

About Akamai
Akamai® is the leading global service provider for accelerating content and business processes online. More than 1,300 organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is “The Trusted Choice for Online Business.” For more information, visit

About the Internet Advertising Bureau (IAB)
IAB UK is the trade association for online advertising. As a not for profit organisation its chief objective is to help advertisers make the most of the internet to increase their turnover and grow their brands. IAB UK is part of an international network of 25 IABs and was established in 1996 when it created the banner ad format. In the UK there are more than 150 members representing more than 2000 UK websites. The organisation is run by the UK’s leading digital and traditional media owners.

Published on: 12:00AM on 1st November 2005