The findings of a Trading Standards Institute (TSI) survey, issued yesterday, revealed that children as young as 13 years old are buying knives and alcohol over the Internet. The survey highlights that in certain cases, online retailers are failing to take the appropriate steps to prevent children from buying inappropriate and dangerous goods. As one of the UK’s leading payment service providers, DataCash is calling on retailers to sign up with online checking services such as BT’s URU™. The URU™service helps retailers to detect underage gambling, potential fraudulent activities and inappropriate purchases, such as those highlighted by the TSI survey.

URU™, which has been jointly developed by BT and GB Group, provides assurances as to the identity of an individual within seconds. The service works by asking the individual a series of questions and checking their answers against national reference databases such as mortality, electricity, telephone and financial industry records and passport and driving license details. No personal data is disclosed by the reference databases: simply a ‘match’ or ‘no match’ report is returned. The service also provides an independent audit trail demonstrating that the necessary checks have taken place.

DataCash is able to provide combined age, identity and fraud screening of credit and debit cards for its customers using URU™. Gaming organisations, for example, will no longer rely solely on a customer’s debit or Solo card – some of which can be issued to children as young as 11 – as a means of proving identity and setting up an account. Because the service carries out these checks in real-time, legitimate customers will still be able to get online quickly.

Julie Sands, Head of Online Business for DataCash, said: “The TSI survey is a worrying indication that too many retailers are still failing to take proper measures to protect children online. There are tools available, such as URU™, which should be deployed by responsible retailers so that the appropriate checks can be made. By making such checks in ‘real time’, genuine consumers are not inconvenienced and transactions can be approved within seconds.”


Notes to Editors

For further press information, please contact:

Glen Goldsmith
2thefore Ltd
Tel: 01483 811234
Mob: 07812 766338
Katie King
2thefore Ltd
Tel: 01892 520 123
Mob: 07974 161179

Trading Standards Institute

For information about DataCash, please contact:

Russell Wilkinson
DataCash Ltd
Tel: 020 7421 9290

DataCash –

DataCash provides outsourced solutions for the authorisation, settlement and fraud management of credit and debit cards as well as direct debits, direct credits and cheques. DataCash's fraud management solutions support industry initiatives such as 3-D Secure (Verified by Visa and MasterCard SecureCode) as well as rules-based fraud screening. Transactions are accessible to merchants through a real-time MIS Reporting suite.

DataCash's solutions are suitable for merchants selling through any channel, including High Street Point of Sale, the Web, Interactive TV, Kiosk, Call Centre and Interactive Voice Response. DataCash works with partners, such as IBM, to provide mid-tier retailers with Cardholder Present Chip and PIN solutions.

About GB Group plc

GB Group plc provides a range of products and services to enable organisations to capitalise on one of their greatest asset – data. The company has expertise across a range of sectors and is able to transform customer data into valuable information, enabling clients to make better, more informed decisions.

Developing innovative software and services, through to the provision of the UK’s most comprehensive consumer business database - The National Authentication Database - positions GB Group at the forefront of this specialist area.

GB’s Data Authentication business helps organisations validate personal identity information and provides anti-fraud solutions for fight crime.

Previous press releases relating to GB’s identity fraud solutions are available at

Published on: 12:00AM on 2nd November 2005