Joel Crawford joins Eyeblaster’s UK international headquarters as Business Development Director of the company’s new Advertising Campaign Manager platform.

Joel brings almost a decade of broad digital marketing experience, from creative agency, rich media technology and digital consultative backgrounds. He was previously a freelance consultant, delivering digital marketing solutions to a range of clients across online and mobile.

After joining from AKQA in 1998, Joel was a member of the original start up team at Real Media, where he pushed innovative online technologies such as Eyeblaster. Joel was then Director of New Business (Europe) at Tangozebra.

With his extensive experience of online and mobile, Joel is perfectly suited to the challenge of communicating Eyeblaster’s new full-service offering. Advertising Campaign Manager enables advertisers and media agencies to plan, serve, track, optimize and report across all their digital campaigns in one platform. In 2006, this will include the ability to manage rich media, standard banner and search campaigns.

Joel said: “We have reached a point where consolidation is not only viable with ACM but in terms of resources and budgets for our clients, it is essential. I am looking forward to demonstrating the benefits of using one system to new and existing clients.”

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About Eyeblaster
Eyeblaster provides a complete range of digital marketing solutions. Eyeblaster is the global leader in rich media ad technology and the provider of the Eyeblaster Rich Media Platform. Eyeblaster provides online advertisers and publishers with the first single technology solution to create, deliver, and manage all rich media formats through one online administrative platform.

The Eyeblaster platform is the only product that gives the user 100% control without relying on a ‘middleman vendor’ anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Amsterdam, Barcelona, Beijing, Chicago, Detroit, Hamburg, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney and Tokyo with product development facilities in Israel. Learn more at www.eyeblaster.com.

Contact: Marco Scarola, International Marketing Manager
Eyeblaster Ltd, 00 44 (0) 207 759-2396
marco.scarola@eyeblaster.com

Published on: 12:00AM on 16th January 2006