VIVIDAS GROUP PLC, one of the world's leading developers and providers of video streaming technology, have launched The Vividas Sniffer – Automatic Bandwidth Detection Software - a world first of "one click" to launch full screen video on the web.

“This technology allows users, who have previously accepted the Vividas security prompt and have a broadband connection, to click on a web link in a browser straight to viewing full screen video. There are no other examples of this currently available on the web. True web TV!” Said David Winter CTO of Vividas Group plc

By detecting a download time to a 10KB test component, the Vividas Sniffer calculates the bandwidth available to the user and selects the appropriate sized file to stream. While buffering, a second check takes place and within seconds confirms that the correct file has been chosen, and provides an alternative bit rate file if necessary.

“The Vividas Sniffer has impressed clients and is about to be used by our major accounts. This is just the first of many new enhancements to be added to Vividas offering this year, enabling best viewing performance for our clients and their users as well as reaffirming our continued commitment to develop Vividas as the leading video streaming technology brand.” Added Neil Speakman, Executive Chairman of Vividas Group plc.

UK and Europe: KDDpr
Karen Durham-Diggins
Email: kdd@easynet.co.uk
Tel: +44 (0) 20 8989 2541
Mobile: 07808 584 624

Notes for Editors:

Vividas: http://www.vividas.com

Vividas Group plc trades on the AIM facility on the London Stock Exchange.

Vividas Group plc is a developer and provider of video streaming technology and related products, which enable straightforward playback on personal computers of full screen, high quality video via discs or over networks, including the Internet, normally without requiring software installation. Vividas proprietary technology overcomes the disadvantages of competing CD and streaming market solutions. These competing technologies typically offer only partial screen, or poor quality full screen, viewing and generally require the user either to have or to install specialist player software.

Vividas soft launched in Australia in October 2004 and in the UK in March 2005, and have attracted an impressive number of leading global clients who use Vividas as part of their online marketing, employee and corporate communications as well in the entertainment sector.

Vividas’ streaming technology online is accessible through firewalls and with high bandwidth compression leading to low bandwidth consumption, full tracking, secure DRM as well as being extremely quick to open, to load and to stream -full screen - making Vividas a more engaging experience for viewers.

Clients include: Deloitte, Foster’s Group, Jaguar, Nike, Ogilvy & Mather, Rip Curl, Unilever and United International Pictures (UIP).

Published on: 12:00AM on 18th January 2006