Adprecision Ltd, a search engine technology company, has signed an agreement with Co-op Travelcare to use Adprecision’s ESP service for travel companies, commencing with their Cheapestflights brand.

Adprecision’s system will allow Travelcare to automatically feed accurate prices for all Charter Airline routes into their paid listings on search engines such as Google Adwords, Yahoo, MSN and Miva.

The Adprecision ESP system then automatically updates search engine listings quickly and frequently ensuring that ad-text and keywords remain accurate and relevant thereby improving performance.

Alasdair Cross, Adprecision Commercial Director said “consumers are becoming more skilled at searching for travel products on the web, our system enables Travelcare to target their flight offers to consumers through Search Engines very effectively and with minimum waste.”

The system works by taking product feeds from Travelcare and turning these into many variations of flights keywords and then automatically writing unique ad-copy for each keyword.

Bob Taylor, Travelcare Channel Development Manager said of the partnership, “Cheapestflights contains many of the best fares to worldwide destinations - Adprecision’s technology allows us always to display the latest fares in our search listings, something that has previously been impossible to do.”

About Adprecision
Adprecision is a search technology company providing online advertising solutions to advertising agencies and clients. ESP technology enables retailers to advertise their entire product range in major search engines by automatically producing ad-copy and keywords. Search Engine ad listings can then be automatically updated quickly and frequently to reflect changes in their inventory helping advertisers achieve improved Return on Investment from their search marketing. Clients and agencies include Mediacom North, NMI Media, Netbooster, Austrian Airlines, Hotelconnect, Co-Op Travelcare, Holidaynights, Fresh holidays, Holidaycars, Deals4holidays, and others.

Published on: 12:00AM on 27th January 2006