Adprecision Ltd, a search engine technology company, has launched a new service that allows Search Engine advertisers to automatically create keywords and write unique ad-text in foreign languages. Based on their unique ESP (Enhanced Search Performance) technology, the system can automatically find relevant keyword phrases and write unique ad-text for sponsored listings of Google Adwords, Overture and other search engines based on a client’s product feed.

The Adprecision ESP system then automatically updates search engine listings quickly and frequently ensuring that ad-text and keywords remain accurate and relevant thereby improving performance.

Paul Addy, Adprecision Technical Director said of the foreign language service:
“It can be a laborious task for advertisers and SEM agencies to find keyword phrases and write compelling ad-text that is specific to the products and services a client is selling. This problem is compounded when creating multi-language campaigns across different countries. With our suite of editable foreign language keyword and ad-templates, the hard work is removed, allowing marketers to concentrate on the overall management of their online marketing.”

Adprecision’s foreign language system is being tested by Netbooster Search Marketing agency for their client Hotelconnect, a leading online accommodation provider. Gilles Bourdin, COO of Netbooster said “Netbooster chose Adprecision’s ESP technology for Hotelconnect ‘s European Google and Overture campaigns because it allowed us to automate the process of finding large numbers of high-converting “long tail” keyword phrases and writing unique ad-copy for each keyword. This has saved us valuable time and resource and enabled us to market Hotelconnect very quickly through the Search Engines. The results so far are very encouraging.”

Adprecision’s ESP system can produce ads in any European language and is currently running keywords and ad-text in English, Danish, Italian, French and German.

About Adprecision

Adprecision is a search technology company providing online advertising solutions to SEM agencies and clients. ESP technology enables retailers to advertise their entire product range in major search engines by automatically producing ad-copy and keywords. Search Engine ad listings can then be automatically updated quickly and frequently to reflect changes in their inventory helping advertisers achieve improved Return on Investment from their search marketing. Clients and agencies include Mediacom North, NMI Media, Netbooster, Austrian Airlines, Hotelconnect, Co-Op Travelcare, Holidaynights, Fresh holidays, Holidaycars, Deals4holidays, and others.

About NetBooster (
NetBooster specialises in Search Marketing for companies that want to improve their visibility within the search engines’ natural results, based on keyword searches. NetBooster’s service also includes paid listings, campaign management and search engine traffic generation, using XML techniques (trusted feeds).

NetBooster’s expertise and knowledge in Search Engine Marketing is combined with its powerful tracking and monitoring system to form a total SEM service. This enables NetBooster to deliver integrated results driven campaigns that create maximum visibility and outstanding ROI whilst protecting against click fraud.

Search engine optimisation and traffic generation is NetBooster’s core business; international campaigns are NetBooster’s speciality.

NetBooster has offices in the UK, France and Germany and works for companies such as Regus, Redcats, Fujitsu, Thomas Pink, Expedia, Opodo, Diffiniti, Carat International..

Published on: 12:00AM on 31st January 2006