Take The Responsewave ‘Brand Hero’ Experience on Stand C63 And Find Out Who Your Heroes Are

London, January 29th 2005, Responsewave, an innovative provider of hosted multi-channel relationship marketing solutions, will be demonstrating its newly launched WaveONE Campaign Infrastructure at the ‘Technology For Marketing’ show on 7th – 8th February at London Olympia.

Visitors to stand C63 will be able to see how multi-channel marketing campaigns can be created and deployed within days and view live progress reports on opt-in rates. Through recommendation marketing, WaveONE helps to identify customers within a marketers existing database who are keen promoters of the brand. By targeting these ‘brand heroes’ with specific and compelling messages that will encourage them to share the messages with friends, will help to reach new and highly qualified prospects. The approach is already proven across Europe with Bridgestone Tyres gaining 53,000 qualified leads within just three weeks.

Marketers will be invited to take part in the in the Responsewave ‘Brand Hero’ Experience, where they can join a live campaign to see if their friends are truly brand heroes. By using Responsewave’s WaveONE engine, marketers can rate their friends’ brand hero level and be entered into a prize draw to win an exclusive private hot air balloon tour over London.

Henrik Mandal, CEO of Responsewave explains: “The Technology For Marketing event provides a great platform for us to demonstrate WaveONE in front of a discerning audience. With marketers currently under pressure to deliver results, we can show how our proven approach will help them to identify brand evangelists and deploy highly targeted campaigns within days for instant results.”

About Responsewave
Responsewave is an innovative provider of hosted relationship marketing, providing clients with a complete campaign infrastructure for planning, building, testing and analysing interactive multi-channel marketing campaigns. Its approach is to reach and acquire new customers through identifying valuable customers within the client’s existing customer-base and targeting them with compelling marketing messages that can be easily shared with their friends.

Founded by Henrik Mandal in 2002, Responsewave has been actively trading in the UK since November 2004. The company is already hosting multiple campaigns for more than 20 customers throughout UK, Central Europe and Scandinavia. For further information, please visit: www.responsewave.co.uk

Published on: 12:00AM on 29th January 2006