Market leader for decorative paints to boost web presence with latest technology and secure extranet for retailers.

Leading decorative paint and wallpaper manufacturer Farrow & Ball has selected e-InBusiness to develop its new consumer website, together with a secure extranet for retailers of its products. Farrow & Ball is looking to offer its online customers a better experience and, as a result, to increase site traffic and online revenue, on a global scale.

The new e-commerce site will reflect the company’s distinctive brand image and will integrate with back-end business applications, enabling consumers to place orders and access the latest product information. Farrow & Ball anticipates that features within the new secure extranet will also increase web usage by retailers.

e-InBusiness was selected for its proven specialist e-commerce expertise and its high quality branded customer base. As a leading brand in the world of interior design it is important that the design of the new Farrow & Ball website remains a consistent representation of the Farrow & Ball brand with all marketing formats.

e-InBusiness will host both the company’s consumer web site and the extranet, they will also provide search engine optimisation services (SEO) and will be assisting Farrow & Ball with their ongoing e-mail marketing campaign.

According to Martin Ephson, Director at Farrow & Ball, “All brand owning manufacturers know that the web is a great route to market, as testified by the success of our existing site. The need to upgrade our web system has now arisen.”

Joe Mountain, Business Development Director of e InBusiness commented, “Farrow & Ball has unique and premium brand equity in the home decoration sector. The web is now an important route to market and the investment that they are making in the website will not only strengthen their position as a brand leader to consumers, it will increase e-commerce sales channel revenues significantly.”


About Farrow & Ball
Farrow & Ball was founded in the 1930’s by chemist John Farrow and Richard Ball and is the UK’s largest independent decorative paint maker. The company is located in Wimborne, Dorset. In 1992 the current owners Tom Helme and Martin Ephson purchased Farrow & Ball. Over the last thirteen years Farrow and Ball has gained an international reputation as brand leader in premium decorative paints and wallpapers.

Farrow and Ball manufactures 100% of the paint and wallpaper that it sells. Producing unrivalled colours using only the finest ingredients they still make paint and wallpaper by traditional methods to original formulations. Their edited palette of over 130 paint colours is available in 13 finishes. The wallpapers are available in twenty-three designs and seven hundred colourways.

In 2000, Farrow & Ball reached a first significant total of 1 million sample pots sold per annum. Exporting to over 33 countries on 5 continents the company has over 100 independent UK retailers and showrooms across Europe, Canada and The United States of America, in 2004 Farrow & Ball won the Queens Award for Export Achievement.

For more information

About e InBusiness
Founded in 1999, e InBusiness designs and builds integrated, highly scaleable and flexible e commerce websites. e InBusiness combines design skills, usability and functionality to develop award winning sites for its clients that maximise their online revenues. The company also provides expertise in the area of online and integrated e-marketing services.

e InBusiness has developed over 70 e commerce sites with high profile customers including: Conran, Whittard of Chelsea, Derby House, Space NK, Blooming Marvellous, Bravissimo, FCUK, Heals , The Mill House, The Great Little Trading Company, and Heinz.

e InBusiness is part of the Microsoft Early Adopter Programme for Commerce Server.

For more information visit:

Editors Contacts:
Joe Mountain
Business Development Director
e InBusiness
Tel: 01628 509900

Published on: 12:00AM on 1st February 2006