London 2 December - In a strategic move to support and enhance its range of online marketing solutions TradeDoubler, a European provider of online marketing solutions, today announced two major appointments - Sarah Escott to the position of Head of Consultancy and Abbie Alter to Project Manager.

Sarah Escott joins TradeDoubler from ValueClick, where she started as European Sales Director before becoming the company’s Commercial Director. While at ValueClick, Escott launched the company’s CPM business and led her team to grow agency billings exponentially by 300%. In addition she managed the publisher, media operations and tech service teams. Prior to ValueClick, Escott worked at 24/7 Media and has extensive experience in the magazine and newspaper sector through her work at Hello!, BBC Worldwide, United Provincial Newspapers and Reed Business Publishing

At TradeDoubler, Escott has overall responsibility for the performance of the UK’s Consultancy teams who manage the relationships with over 400 advertisers. Escott says “This is a very exciting time to join TradeDoubler and I am impressed with the amount of expertise and knowledge within the team. I look forward to working with our clients to maximise the value of their program and enhance the value we bring to their online marketing activities”

Abbie Alter joins TradeDoubler from Tesco.com, where she worked in both strategic and commercial roles and was initially responsible for establishing the company’s white label businesses including DVD rental, travel and the legal store. Prior to joining Tesco Alter spent five years in various e-commerce roles including three years in online travel with Ebookers and Opodo where she worked closely with TradeDoubler to set up their pan-European affiliate programs.

At TradeDoubler, Alter will spearhead TradeDoubler’s mission to broaden its range of performance based online marketing solutions. Alter will be responsible for identifying new products and services and facilitating new product launches to complement TradeDoubler’s existing Affiliate program, Campaigns and Media Toolbox solutions.

Andreas Bernstrom, Managing Director UK and Ireland comments, “These two major appointments further demonstrate how TradeDoubler is consolidating its existing business and looking to further expand its product portfolio. We are confident that Sarah and Abbie’s in-depth knowledge and expertise within online marketing will help to keep us at the forefront of performance based marketing.”

About TradeDoubler
Founded in 1999, TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. TradeDoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple Store, Dell, Telia Sonera, eBay and Kelkoo. Please visit www.tradedoubler.com for further information.

Editorial contacts

The EuroPR Group
Sue Glanville/Louise Stewart-Muir
T: 020 8917 4900
E: SGlanville@EuroPRGroup.com
E: louise@EuroPRGroup.com

TradeDoubler
Nicola Reed
T: 020 7881 1414
E: nicola.reed@tradedoubler.com

Published on: 12:00AM on 2nd December 2005