Mailtrack launches Mailtrack Media

Mailtrack is pleased to announce the re-launch of its media services division, now known as Mailtrack Media.

Mailtrack Media, who work with clients such as TMobile, American Express, Toyota, Royal Bank of Scotland, along with the country’s largest agencies, is re-launching with a new brand identity and website www.mailtrackmedia.com. The new brand identity and website reflects the company’s skills and knowledge base in the broking and media buying disciplines. Mailtrack Media will continue to offer flexible acquisition solutions, based on targeted data driven marketing, utilising and integrating various media including; email, postal, mobile, web and search engine marketing.

Working with both agencies and clients direct the company has retained its highly experienced account managers and is in the process of recruiting new members to the team as the business is growing rapidly.

Komal Helyer, Head of Mailtrack Media, explains the reasoning behind the company’s re-launch. “Having recently been acquired by Connectus Direct we wanted to retain the Mailtrack name for our media division as we are highly respected in the market as an independent media specialist. Our media offering has grown over the years to encompass all aspects of digital media broking so we felt it was time that our brand and website reflected that.”

For more information and visuals, please contact Jessica Terrell or Jo Greensted at Haygarth PR on 020 8971 3300 or email connectus@haygarth.co.uk

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NOTES TO EDITORS

Mailtrack Media (a Connectus company) offers B2B and B2C data solutions, email Marketing, offline direct marketing, online advertising, search engine optimisation and mobile marketing, providing independent, strategic advice to clients, whilst ensuring improved ROI.

Mailtrack was founded in 1999 by Guy Marson and Russell Parsons and is a founder member of the DMA’s Email Marketing Council (EMC), it was acquired by Connectus Direct Ltd in October 2005.

Connectus, founded in 1998, provides online marketing technologies and services to many of the world’s largest brands and advertising and marketing agencies.

Connectus is a global company with offices and support centres in London, New York, Toronto, Seattle, Vancouver, Atlanta and Dublin.

Connectus is an online marketing company with expertise and technology in the areas of Campaign Management and Marketing Automation, Sales and Marketing Integration, and Marketing Intelligence. Connectus employs a unique Lifecycle Marketing methodology, coupled with technology designed to optimise the results of customer acquisition and retention efforts and create customer loyalty.

Please visit www.connectus.com

www.mailtrackmedia.com

Published on: 12:00AM on 7th December 2005