Digital elearning specialist, Cimex, has been chosen as one of the external agencies to develop content for BBC jam.

BBC jam is a brand new learning service for children designed to inspire them to explore, learn and create. It will give all 5-16 year olds in the UK free access to a broadband learning experience that complements and reinforces their classroom activity but puts them in charge of what, when, where and how they want to learn. The new service will launch its first range of content in January 2006.

Cimex’s work will focus on Physical Education and SEN Science for blind users, using a combination of media and interactivity to motivate and enable learners to take ownership of their own education experience, no matter what their ability.

Ian Haynes, director of learning at Cimex says “What is particularly exciting about the opportunity to develop the PE and SEN Science resource is it just hasn’t been tackled in this way before so we are breaking new ground. A key requisite of the Corporation’s new service was for it to be innovative and distinctive from existing materials in the marketplace”

“Traditionally, educational interactive learning content is developed to support teachers in the classroom,” said Haynes. “However, the BBC jam content will be designed to motivate and inspire the individual learner.”

Cimex was chosen because of its extensive experience in elearning particularly in subjects that are difficult to take online, combined with its impressive track record in accessibility.

For press information contact Juliet Bernard

Notes to Editors
About Cimex
CIMEX is an-award winning full-service digital agency employing 50 people working in the public, corporate, e-learning and training sectors. It specialises in creating accessible rich media experiences, brand communications and editorial content. Clients include: BBC, Channel 4, DCMS, DfES, COI, e-skills, Firetrap, Gambling Commission, Learning and Skills Council, NHS, Pearson, Permira, Royal Institution and Warner Brothers.

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Published on: 12:00AM on 8th December 2005