London 8th December 2005 - Wippit, the London based digital music service and Express Newspapers, part of Northern & Shell, launches four music download stores for the Daily Express, Daily Star, OK Magazine and the purely online publication, Daily Snack.

With a combined readership more than seven million, it is intended that these four services reach hitherto untapped markets. For example, OK Magazine readers are an ideal target for a music download service and this service, aimed at readers of Britain’s number one celebrity lifestyle publication, is the first digital entertainment store specifically tailored for an audience with a strong female bias and customers will get a clear view of what other customers with similar tastes are purchasing.

Farzad Jamal, Group Internet Development Controller of Northern & Shell said, "OK’s editorial focus on celebrity lifestyle is the perfect bridge to offer readers a direct opportunity to download entertainment product.”

Paul Myers, CEO and Founder of Wippit said, "OK reaches a segment of the music buying public that has not been adequately served so far. Males have previously dominated the music download market but with market maturity now occurring this is about to change and OK will be a strong position to exploit this."

All four music download services will offer customers product from more than 400 record labels providing music for every taste and occasion.

Myers added, “From Wippit’s perspective it’s an incredible portfolio to work with, four great titles addressing different market segments and with a combined readership of more than seven million. We know that these are all trusted brands with long established reputations and high reader loyalty and Wippit has developed a user friendly approach that can effectively convert these readers into customers of digital entertainment product.”

About Express Newspapers and Northern & Shell Northern & Shell was founded in December 1974 with the vision of becoming a significant force in British and worldwide media. That ambition was developed through a broad portfolio of magazines and broadcast interests, and came of age with the acquisition of Express Newspapers in November 2000.

Today, Northern & Shell owns four national newspapers in the UK and is a 50% joint venture partner in two more in Eire. It also dominates important parts of the consumer magazine market, operates in all major areas of publishing and has diverse interests in television, print, distribution, investment and property.

About Wippit
Privately owned Wippit is a music download pioneer with 100,000’s of downloads including the universally accepted MP3 format to buy individually for as little as 29p each, or unlimited downloads for only £50 a year from a constantly changing selection of over 60,000 audio titles. Wippit was recently reported in an independent survey by XTN Data to be the third most preferred provider of music downloads and the highest rated UK Company.

Artists available on Wippit include;
Arctic Monkeys, Oasis, Jose Gonzalez, Madonna, Franz Ferdinand, Faithless, Anastacia, Il Divo, Dido, The Strokes, White Stripes, Hard Fi, James Blunt, Bob Dylan, Westlife, Gorillaz, Kelly Clarkson, Will Young, The Darkness and Kaiser Chiefs

Photos & Logos
Logo’s: http://wippit.com/logos.html

OK Music Downloads is available at http://OK.wippit.com Daily Express Music Downloads is available at http://express.wippit.com Daily Star Music Downloads is available at http://dailystar.wippit.com/ Daily Snack Music Downloads is at http://dailysnack.wippit.com/ Wippit is available at http://wippit.com

Wippit Press
+44 (0) 870 737 1100

Published on: 12:00AM on 8th December 2005