Online shoppers browse and purchase most during weekday business hours

Online consumers do the majority of their shopping during weekday business hours, according to data from Coremetrics.

Research released today by the leading provider of hosted web analytics and precision marketing solutions, revealed online retail sites receive 42 per cent more activity and 32 per cent more purchasing visits on weekdays than on the weekend.

The study used the LIVEmark Index, which provides critical comparison data for site-wide key performance indicators, across more than 175 leading retail brands.

Carried out during September, it also shows the majority of weekday visits and purchases occur during office hours. 54 per cent occurred during 8:00am and 6:00pm (GMT) while in contrast, only 28 per cent of weekday traffic occurred in the evenings between 6:00pm and midnight (GMT). Research also found site hits and purchasing visits for leading online retailers peak between 1:00pm and 2:00pm (GMT), suggesting lunchtime promotions could make a huge difference to product exposure and sales.

“Most companies realise staff use the internet for personal tasks throughout the day, but as the research shows this is generally during lunchtime,” said Joe Davis, president and CEO of Coremetrics. “Online marketers who don’t pay special attention to the timing of campaigns are missing a trick – particularly in the lead up to Christmas. For example, if a marketing email arrives whilst you’re surfing the net, chances are you will click through as you are in buying mode.”

Coremetrics delivers intuitive visualisation of online behaviour data by the hour, enabling marketers to pinpoint when shoppers are most likely to visit, and convert into buyers.
The LIVEmark Index lets participants gain a clear understanding of business performance, relative to peers and competitors, so they can effectively allocate marketing spend, anticipate industry threats and trends, and make strategic decisions about site, marketing and merchandising efforts. It is the industry’s most comprehensive benchmark for eBusiness performance based on all participating UK customers, including, Figleaves, Northern Tool UK, Net-a-porter and ORvis UK.

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Joanna Boundy at OCTANE

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About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimise the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over USD$300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. Coremetrics has strongly supported online privacy since its inception.

Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.

Published on: 12:00AM on 8th December 2005