LIVE Profile data delivers 400 per cent ROI

NET-A-PORTER, one of the world’s leading online luxury fashion boutiques, has increased monthly revenue by £23,000, after investing in search engine optimisation.

Working with Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, UK-based NET-A-PORTER was able to better understand the sources and on-site behaviour of their visitors and customers.

One of the first areas to receive attention and create positive results, was the analysis of search values, ensuring smarter marketing spend for the whole website. Coremetrics LIVE Profile marketing data gives the ability to drill down to the keyword level, and NET-A-PORTER is quickly able to identify the highest-converting phrases from its campaigns.

“Coremetrics reporting, combined with detailed LIVE Profile data for each customer, has given us real insight into customer behaviour. This has enabled us to optimise our site and allowed us to identify new campaigns and search terms, providing a considerable lift in traffic and giving us a much higher return on investment,” said Jon Bovard, eCommerce manager at NET-A-PORTER.

“NET-A-PORTER is an innovator in bringing the latest fashions from the world’s top designers to women everywhere,” said Joe Davis, president and CEO of Coremetrics. “With Coremetrics, NET-A-PORTER will be able to segment its visitors and understand behaviour over each customer’s life cycle.”

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Using comprehensive visitor data gathered by Coremetrics, NET-A-PORTER is now tracking how high spenders move through the site and what they purchase.
For more information visit or contact

Joanna Boundy at OCTANE

on 020 7802 2662 or

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry’s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimise the performance of multiple marketing campaigns, improve cross-sell and multi-channel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 clients and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. Coremetrics has strongly supported online privacy since its inception.

About Net-A-Porter
NET-A-PORTER is a rapidly growing, online boutique providing clothing, bags, shoes, and accessories from the world’s “must-have” designers, including Jimmy Choo, Chloe, Marc Jacobs, Diane von Furstenberg, and Matthew Williamson. The company showcases 100 top designers and ships to more than 90 countries around the world. Since founding in 2000, sales have doubled each year from £1.2 million in its first year to £11.2 million last year. Although based in the UK, the company has a global reach, with more than 60 per cent of the company’s sales come from outside the Great Britain.
Joanna Boundy
Account Manager
OCTANE - A division of LEWIS

Millbank Tower, Millbank
London, SW1P 4RS
Tel: +44 (0)20 7802 2662
Fax: +44 (0)20 7802 2663

Published on: 12:00AM on 8th December 2005