ValueClick Europe’s Mediaplex subsidiary, a leading provider of adserving and email marketing technology has joined forces with The Search Works’ BidBuddy search management products and solutions.

BidBuddy will act as Mediaplex‘s search-management technology partner, with the ultimate aim of enabling advertisers to manage paid search campaigns, supported by Mediaplex’s MOJO AdServer tracking technology.

The BidBuddy Suite is a technology system which manages paid search marketing across all the main search engines at once, where advertisers can develop, implement, optimize and report on online campaigns.

A number of current Mediaplex clients have been working with BidBuddy to optimize their search terms in a testing capacity, with a view to rolling out their campaigns live in 2006.

Mediaplex offers truly bespoke solutions and services in the adserving market. In addition, the company works with Commission Junction, part of the ValueClick Group, to offer its advanced adserving functionality to improve affiliate programmes and reporting information for advertisers.

Alison Guise, UK Country Manager for Mediaplex said, “The agreement between Mediaplex and The Search Works is fantastic news for us and our clients. We can now offer advertisers tracking for every area in online advertising, including banners, email, search (paid and non-paid) and affiliate campaigns.”

Daniel Mohacek, Sales Director, Customised Services at The Search Works said, “We are delighted to have worked so closely with Mediaplex over the last few months and developed a solution that will enable advertisers to effectively manage their search campaigns alongside their other online marketing efforts.”

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Contact Details
ValueClick Europe
Lisa Artemis
PR Manager
Tel: +44 (0)20 8785 5835

ValueClick Europe
Alison Haysom
Marketing Communications Manager
Tel: +44 (0)20 8785 5845

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

vcmedia ( creative online advertising solutions for advertisers and publishers.

Commission Junction ( advanced affiliate marketing solutions, helping marketers increase online leads and sales. Commission Junction drives significant results for many of Europe’s largest advertisers.

Mediaplex ( provides technology and services that enable advertisers, agencies and website publishers to manage their online advertising and email campaigns. Mediaplex’s solutions include: MOJO Adserver, third party adserving for advertisers and agencies; MOJO Publisher, ad management for online publishers and MOJO Mail for email campaign management and delivery. ( the UK’s most comprehensive shopping price comparison service. ( a new pay per click search engine.

For more information, please visit

About The Search Works:

Headquartered in London, England, The Search Works is the European leader in the field of search engine positioning techniques and bid management. Using bespoke software and manual systems, The Search Works provides highly-targeted and traceable marketing results that give its clients and search engine partners unbeatable return on investment. Formed in 1999, The Search Works has always been at the forefront of the search engine marketing community.

Working in partnership with all of the world’s leading search engines, and boasting many top flight clients, The Search Works launched the UK's first pay-per-click (PPC) search engine customer acquisition service in September 2000 and the world’s first automated PPC bid management service in March 2001. In this year’s The Sunday Times TechTrack Top 100, The Search Works was the highest search marketing company riser moving up 78 places to number 13.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Published on: 12:00AM on 8th December 2005