Touch Clarity and WebSideStory Sign Global Partnership Agreement

London, UK / Boston, MA (8th December 2005) – Touch Clarity, the leading supplier of automated content targeting software today announced that they have partnered with WebSideStory®, a leading provider of on-demand digital marketing applications.

Touch Clarity’s content targeting software significantly increases conversions and customer engagement online. It works by building profiles of visitors to large consumer web sites based on behavior and uses those profiles to target content to them. This means each visitor sees the content they are most likely to be interested in.

The combination of Touch Clarity’s automated content targeting and WebSideStory’s digital marketing and website analytics significantly reduces the integration effort required to install both products on a customer’s Web portal or e-commerce site.

“The partnership with WebSideStory allows customers in North America and Europe to benefit from a combined offering with faster install times and lower maintenance. The partnership means that existing customers of WebSideStory can implement Touch Clarity in one or two days, with very little drain on valuable IT resources.” commented Stephen Upstone, Business Development Director of Touch Clarity.

“Customers want marketing solutions that work together. Touch Clarity’s content targeting solution helps joint customers achieve better sales and customer engagement goals,” said Jay McCarthy, Vice President of Business Development for WebSideStory. “We welcome our new partnership with Touch Clarity and are confident that our joint clients will reap outstanding benefits.”

About WebSideStory
Founded in 1996, WebSideStory is a leading provider of on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management and keyword bid management. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands.

For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

About Touch Clarity
Touch Clarity is the leading provider of content targeting software that significantly increases online engagement, sales conversion and customer satisfaction. The software builds profiles of visitors to large consumer websites based on behavior and uses those profiles to target content to them, creating a personalized experience for each visitor to the website.

Touch Clarity ( has offices London, UK and Boston, MA. Contact: Stephen Upstone – Director of Business Development. Tel: 0207 380 4400 Email:

Published on: 12:00AM on 8th December 2005